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Labels to ask Apple for music subscription model on iTunes - report - AppleIns

The world's largest music labels are expected to ask Apple to add a music subscription service to its iTunes Store as part of negotiations to renew their licensing agreements with the iPod maker, The Financial Times is reporting.

Those discussions are set to begin next week when Universal, the largest of the labels, sits down with Apple to pound out the terms of its renewal contract, the paper said. It cited "people close to the matter" as saying that Universal's competitors, Sony-BMG, Warner Music and EMI, have either commenced talks with Apple already or are poised to do so.

Weighing on the labels is an ongoing decline in sales of compact discs and the simultaneous proliferation of illegal music downloads through peer-to-peer file sharing networks.

Executives for the big four music companies reportedly believe a subscription service could prove more lucrative for them than Apple's current 99 cent a-la-carte and $9.99 album download model, as it would increase the consumption of music and allow them to reap monthly payments in addition to small licensing fees each time songs are played.

"The record industry, in particular, has long been frustrated that Apple has reaped most of the profits of the burgeoning online music market through sales of its iPod player," the Financial Times wrote in its report. "By contrast, they have earned only modest royalties from digital music sales because most of the songs on iPods and other devices result from illegal download."

For the most part, the labels have been forced to place their gripes aside and conform to terms set forth by Apple chief executive Steve Jobs, as iTunes dominates the legal download market in the U.S. with a more than 85 percent share.

One music executive familiar with the latest round of discussions with Apple told the Financial Times that music execs are "desperate for an iPod killer so that they won't be beholden to Steve Jobs."

Reports that Apple would adopt a subscription model on its iTunes Store have been making the rounds over the last two years but have never proved substantial. The most recent of those reports surfaced this past Wednesday, when CNN's Media Biz website cited an industry executive as saying he believed the iPod maker would oblige the music industry within the next six months. [ View this article at AppleInsider.com ] (http://www.appleinsider.com/article.php?id=2656)

[ Digg this story ] (http://digg.com/apple/Labels_to_ask_Apple_for_music_subscription_model_o n_iTunes)
[2592 byte] By [AppleInsider] at [2007-11-16 2:53:23]
# 1 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
I don't have a problem with music subscriptions as an addendum to the current a la carte options.
hmurchison at 2007-11-17 11:01:16 >
# 2 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Offering subscriptions alongside the current iTunes buying model would be a very smart move for Apple. :)

It would essentially knock Microsoft out of the music market, as MS's last best hope for the Zune revolves around a 'cellular carrier' type of model where someone would sign up for a 1- or 2-year subscription for Zune Marketplace, and in return would receive a 'FREE' or steeply-discounted Zune. The hardware is in effect subsidized by the service fees over the length of the contract.

Has worked great for the wireless carriers for a long time now- that 'FREE' cellphone you got likely costs $200+ retail...

Apple would improve its relations with the record companies, offer increased consumer choice AND kick the last leg out from under Microsoft's music efforts all with one fell swoop by offering subscriptions (along with free or cheap iPods for long-term contracted subscribers). Seems like a win-win-win situation all the way around, so long as they don't stop offering 99 cent downloads... and it's highly doubtful they'd do that.

.
TBaggins at 2007-11-17 11:02:16 >
# 3 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Did the Music studios get a percentage of record player sales? No.
It seems to me that they are complaining that Apple gets too much money from ipod sales.
ipods have nothing to do with piracy. If there were no ipods, there would still be piracy (see cassettes).
What if they sold music for what it's worth? What if they started to promote live music (not just the BIG names on tour, but anyone who wants to perform and can draw a reasonable crowd at a reasonable price)?
What if they started respecting musicians as something more than money?
studiomusic at 2007-11-17 11:03:24 >
# 4 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Screw subscriptions. I want to own the music I spend my money on. Period.
Northgate at 2007-11-17 11:04:18 >
# 5 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Suppose someone signs up with Apple iTunes subscription service for 1-3 months, then downloads as many songs as they want.

Then they download software that rips the DRM from the song.

3 months of subscription fees results in 100s or 1000s of songs for a mere pittance compared to .99 per track, and $9.99 per album.

Are the labels sticking it to themselves again? :?:
backcheck at 2007-11-17 11:05:28 >
# 6 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Did the Music studios get a percentage of record player sales? No.
It seems to me that they are complaining that Apple gets too much money from ipod sales.
ipods have nothing to do with piracy. If there were no ipods, there would still be piracy (see cassettes).
What if they sold music for what it's worth? What if they started to promote live music (not just the BIG names on tour, but anyone who wants to perform and can draw a reasonable crowd at a reasonable price)?
What if they started respecting musicians as something more than money?
What if they released CDs that had more than one or two good tracks on them, so you wouldn't be tempted to cherry pick songs on iTunes instead of buying the entire album? What if they signed artists who were capable of making an entire GOOD album, rather than one overproduced overhyped track and bunch of sheeite filler?
What if they reduced CD prices to something reasonable to spur sales?
What if they actually developed and nurtured artists over the long-term?
What if the music industry suits actually had a clue? :no:

.
TBaggins at 2007-11-17 11:06:28 >
# 7 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Suppose someone signs up with Apple iTunes subscription service for 1-3 months, then downloads as many songs as they want.

Then they download software that rips the DRM from the song.

3 months of subscription fees results in 100s or 1000s of songs for a mere pittance compared to .99 per track, and $9.99 per album.

Are the labels sticking it to themselves again? :?:

If they intended to pirate the songs, why would they buy a subscription to begin with? :err:
Chucker at 2007-11-17 11:07:30 >
# 8 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Screw subscriptions. I want to own the music I spend my money on. Period.

You never will. The iTunes Music Store lets you license the music for a flat rate, but you certainly don't own anything when you buy from it. You still have to comply with the iTunes user agreement or you're breaking the law, and whether your license is transferable is still up to the licensor. That people buying from the iTMS music store feel they own something is a nice myth.

When you buy a CD, you only own the physical plastic and metal substrate, by the way. The pattern of 1's and 0's is still owned by the record labels and licensed to you for home use.
Booga at 2007-11-17 11:08:22 >
# 9 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
i think a subscription model in addition to their current structure make sense. while i prefer to buy my music there have been times where i've looked at the subscription model as interesting. i'd be more likely to buy one or two months of music to find a bunch of artists i like and then buy their stuff than to keep the subscription going. but that's just me.
admactanium at 2007-11-17 11:09:30 >
# 10 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
I'm all for it as long as Apple can
1) Shut Up the Niche that cares about Subscription Models
2) Negotiate all of them into allowing Apple to sell DRM Free Music, and not just a select few Albums, but their entire catalogs that are on iTunes and beyond including Music Video.

There's no need to hope it makes the Zune look even more like a failure. If Microsoft were to drop off the face of the Earth tomorrow, it couldn't possibly make the Zune look even worst.

Sebastian
Slewis at 2007-11-17 11:10:31 >
# 11 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Appleinsider, would you please stop using "subscription" when you actually mean "rental". Or do you actually mean subscription not rental? Anyway, some clarification would be nice.
Mr. H at 2007-11-17 11:11:30 >
# 12 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
most of the songs on iPods … result from illegal download."

This is incorrect.

Article 1 (http://www.cdfreaks.com/news/Study-finds-legal-music-far-outweighs-P2P-on-portable-players.html).

Article 2 (http://macdailynews.com/index.php/weblog/comments/ipod_owners_significantly_less_likely_to_steal_mus ic/).
Mr. H at 2007-11-17 11:12:28 >
# 13 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Appleinsider, would you please stop using "subscription" when you actually mean "rental". Or do you actually mean subscription not rental? Anyway, some clarification would be nice.

While they're at perhaps they could stop perpetuating the myth that iTunes Store albums are $9.99...some are more, some are less and some are actually $9.99.
caliminius at 2007-11-17 11:13:35 >
# 14 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
music execs are "desperate for an iPod killer so that they won't be beholden to Steve Jobs."

Translation: They've been sticking it to their customers for decades - dictating the price of CD's, interfering with digital copy technology (cd burners), and now they have spent the last 5 years being forced to work with iTunes because it's popular and works and they don't like it.

These music execs do realize how transparent they are... right?
Wally at 2007-11-17 11:14:38 >
# 15 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
"The record industry, in particular, has long been frustrated that Apple has reaped most of the profits of the burgeoning online music market through sales of its iPod player," the Financial Times wrote in its report. "By contrast, they have earned only modest royalties from digital music sales because most of the songs on iPods and other devices result from illegal download."

WHAT!!?? That's BS...Most of the music on iPods are songs from CDs of albums that most of us have purchased over and over and over again. Repackaged, repackaged and so on... I have over 19,500 songs on my iPod. I have purchased about 500 songs from iTunes and over 18,500 are from CDs that I purchased (in some cases several times or repeats from vinyl versions). There are a few hundred from bootlegs...sue me.
mazzy at 2007-11-17 11:15:32 >
# 16 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
"The record industry, in particular, has long been frustrated that Apple has reaped most of the profits of the burgeoning online music market through sales of its iPod player," the Financial Times wrote in its report. "By contrast, they have earned only modest royalties from digital music sales because most of the songs on iPods and other devices result from illegal download."

I am so sick of hearing how these "poor record label execs" are losing money that it makes me wish they could all be disemboweled somehow. (only the greedy ones)
Wally at 2007-11-17 11:16:36 >
# 17 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Appleinsider, would you please stop using "subscription" when you actually mean "rental". Or do you actually mean subscription not rental? Anyway, some clarification would be nice. Amen over here.
While they're at perhaps they could stop perpetuating the myth that iTunes Store albums are $9.99...some are more, some are less and some are actually $9.99. Most are $9.99 (the average album you find will be $9.99). Much like their movies. If you notice the ones that cost more actually have more songs than the normal album. You might consider looking closer at pricing. iTunes still beats buying the CD on price, if not quality. I don't see anything in particular to highlight there. I think iTunes movies are more inconsisant on pricing, but I haven't looked for consistancy enough to definitively say. I know there were rules.

You know... all said... in the previous thread regarding the CNN blog story, I said that Apple would never do a RENTAL model for content. I didn't take into account what they might do if pressured by the music industry in exchange for other things Apple might want to do. Its tough when negotiating. If the music industry is going to seek RENTAL arrangements through iTunes, it's possible Apple might actually find a compromise. I still think its far more likely that they simply do a music/movie club type format, but a RENTAL system is certainly a possibility, as many of Apple's own customers are begging for such a service, even though I strongly disagree that Apple should bother offering it.

I'll say this much... quite controversially. If Apple DOES decide to offer RENTALs... heh heh heh... that will really be a shot in the back of DRM-free content. I'd say that things would shift RADICALLY towards those of us who would gladly convert DRM tracks to DRM-free tracks and completely undermine Apple's business by just looting the lending library. It's not much different than recording a broadcast from the radio for most people, and no amount of "education" will make most people think its wrong.

It's quite a recipe for failure considering the amount of people that regularly use Netflix and rip movies on rotation. The regular revenue might be a welcome surge, but it would be a business rife with an increased interest in cracking protection and a bubbling disrespect to content holders.

"The record industry, in particular, has long been frustrated that Apple has reaped most of the profits of the burgeoning online music market through sales of its iPod player," the Financial Times wrote in its report. "By contrast, they have earned only modest royalties from digital music sales because most of the songs on iPods and other devices result from illegal download."

That's just pathetic. iPods aren't "mostly filled" with stolen music anymore than vcr's and dvd players are "mostly used" with pirated content. They just can't get off the idea of sticking their hands in Apple's pockets.
Cleverboy at 2007-11-17 11:17:31 >
# 18 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
I am sick of ipods being equated with piracy. I occasionally run into folks that brag about their hard disks full of pirated music. None of them have iPods. Most of them hate ipods.
rrfrey at 2007-11-17 11:18:36 >
# 19 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
I'm not opposed to apple offering music 'rentals'. i personally have never bought music from the online store, i prefer CD's (actually, i STILL miss the larger artwork on LP's, but that's another story), but choice is good, right? it might work for some people. i don't understand the opposition to it, as long as we can still buy our tracks.
Tofino at 2007-11-17 11:19:34 >
# 20 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Isn't how they went in to negotiations last time? All full of bluster and what their demands would be? Let's face it, they are screwed yet again. Not that it bothers me at all.
ChevalierMalFet at 2007-11-17 11:20:36 >
# 21 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
May I suggest that anyone who is insulted by the insinuation that iPods are used to house pirated content direct their feedback towards the financial times, who were the people to originally state this. Head over to their website and request that they either back up the claim or remove it. You can use the two articles I linked to earlier in this thread as evidence.
Mr. H at 2007-11-17 11:21:43 >
# 22 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
If the ITMS goes this way, I will be the first to cancel my account and never return.

Let me buy and pay for my music once, and then leave me alone.
Rooskibar03 at 2007-11-17 11:22:39 >
# 23 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Apple needs to start to press their advantage. They should act like the record label they have become. Cut out the labels (all worthless middlemen) and sell music from major artists and independents directly to consumers. This would cut the feet off the labels and it could result in a drastic cut in digital music prices for everyone.

This is the next logical step for Apple, otherwise they won't remain in their power position.
SpamSandwich at 2007-11-17 11:23:39 >
# 24 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
I'm all for it as long as Apple can...

...2) Negotiate all of them into allowing Apple to sell DRM Free Music, and not just a select few Albums, but their entire catalogs that are on iTunes and beyond including Music Video.
That's an awfully good point. Apple should say to the big labels (other than EMI), "So you want subscription, eh? Ok then, we'll give it to you, but you have to give us DRM-free for our non-subscription downloads."

Give and take. And if the major labels don't like it, well, screw 'em. Compromise is a virtue. ;)

There's no need to hope it makes the Zune look even more like a failure. If Microsoft were to drop off the face of the Earth tomorrow, it couldn't possibly make the Zune look even worst.
I disagree. While MS's efforts so far have been derivative and fairly pathetic, the key in dealing with them is to never let them get any traction. Even an obvious copy of a good product can eventually grab a good-sized chunk of the market, if the company backing it has several years and several billions of dollars to throw away on it. Look at the Xbox 360.

When you knock MS down, you don't let them get up again. :no:

.
TBaggins at 2007-11-17 11:24:40 >
# 25 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
If the ITMS goes this way, I will be the first to cancel my account and never return.

Let me buy and pay for my music once, and then leave me alone.
Waaah.

If Apple offered subscription, they very likely would NOT take away the option for people to buy songs outright. People need to chill. :\

.
TBaggins at 2007-11-17 11:25:45 >
# 26 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
You never will. The iTunes Music Store lets you license the music for a flat rate, but you certainly don't own anything when you buy from it. You still have to comply with the iTunes user agreement or you're breaking the law, and whether your license is transferable is still up to the licensor. That people buying from the iTMS music store feel they own something is a nice myth.

When you buy a CD, you only own the physical plastic and metal substrate, by the way. The pattern of 1's and 0's is still owned by the record labels and licensed to you for home use.

Thank you. That said, a person can legally re-sell a CD if they don't like it. iTunes purchases have much less resale value. One advantage that could be had downloaded media could have isn't offered by iTunes, that is replacing a file that was lost or damaged.

Appleinsider, would you please stop using "subscription" when you actually mean "rental". Or do you actually mean subscription not rental? Anyway, some clarification would be nice.

I still think you are focused on a very narrow use of the word. The dictionary definition looks to be broader than yours.

Waaah.

If Apple offered subscription, they very likely would NOT take away the option for people to buy songs outright. People need to chill. :\

I don't get that either. The services that offer subscription also sell tracks too. It's not a dilemma. Offering a new service doesn't mean that the old service will be taken away.
JeffDM at 2007-11-17 11:26:43 >
# 27 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Cut out the labels (all worthless middlemen) and sell music from major artists and independents directly to consumers. This would cut the feet off the labels and it could result in a drastic cut in digital music prices for everyone.

They can't do that until the contracts that the "major artists" have with their labels run out. That can be a long time.
JeffDM at 2007-11-17 11:27:49 >
# 28 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
They can't do that until the contracts that the "major artists" have with their labels run out. That can be a long time.

Many of the large groups self-publish anyway. They use the labels for distribution. The larger, more powerful groups could defect to iTunes distribution tomorrow if the economics were there. I'm pretty sure that they still make a nice bit of coin selling CDs and other related merchandise.
SpamSandwich at 2007-11-17 11:28:44 >
# 29 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
I would definitely be interested in a music subscription - depending on the price. I think a $9.99 per month is a good deal; anything more is too much. I think it would benefit Apple in the long run as well.

They have already blown their 99 cent per song price model with the EMI deal (another positive in my opinion).

Apple needs to be careful and not blow the whole ipod/itunes model with their arrogance. True, they are #1 in music sales and their ipod sales are excellent - but 5 years from now it's anyone's game.

I seem to recall Jobs stating a few years back there was no need for a video player as well - he seems to have changed his mind on that topic.

If Apple is looking long term they would do well with a subscription model for music and movies - that would help secure not only the ipod but the iTV as well. I don't see a compelling reason (for myself at least) to buy an iTV; a subscription model might change that for me.
grpaul349 at 2007-11-17 11:29:50 >
# 30 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
This is incorrect.

Article 1 (http://www.cdfreaks.com/news/Study-finds-legal-music-far-outweighs-P2P-on-portable-players.html).

Article 2 (http://macdailynews.com/index.php/weblog/comments/ipod_owners_significantly_less_likely_to_steal_mus ic/).

Right you are. I think this is a case of trying to repeat a falsehood
enough times that people start repeating it, a feedback loop develops,
and some people start believing it. The technique worked well (for a
while) for some US politicians, who shall remain nameless.
quinney at 2007-11-17 11:30:51 >
# 31 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Apple needs to start to press their advantage. They should act like the record label they have become. Cut out the labels (all worthless middlemen) and sell music from major artists and independents directly to consumers. This would cut the feet off the labels and it could result in a drastic cut in digital music prices for everyone.

Now that is music to MY ears. Who wouldn't love to release an album on the Apple label?
quinney at 2007-11-17 11:31:51 >
# 32 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
That's an awfully good point. Apple should say to the big labels (other than EMI), "So you want subscription, eh? Ok then, we'll give it to you, but you have to give us DRM-free for our non-subscription downloads."

Give and take. And if the major labels don't like it, well, screw 'em. Compromise is a virtue. ;)
Exactly

I disagree. While MS's efforts so far have been derivative and fairly pathetic, the key in dealing with them is to never let them get any traction. Even an obvious copy of a good product can eventually grab a good-sized chunk of the market, if the company backing it has several years and several billions of dollars to throw away on it. Look at the Xbox 360.

When you knock MS down, you don't let them get up again. :no:

The only competitor that could actually be considered a serious competitor to Apple right now is SanDisk. Microsoft's efforts are a lot more then pathetic; they are just too damn stupid!

Let's take their Xbox 360, they have shipped about 10 Million units by the end of December by stuffing the channel with their 4.4 Million consoles, they then reported that as sold and moved on. They vowed to sell 1 Million Zunes by June, at the current pace that the Zune is selling, that would take a mircale, or a curse depending on how you look at it.

Original Article (http://www.roughlydrafted.com/RD/RDM.Tech.Q1.07/5C795400-70F1-436B-BF5B-018200A788D2.html)

Units vs Dollars
When taking a crack at deducing a ballpark estimate of how many Zunes Microsoft had sold in January, I was careful to word it: "based on NPDs numbers and my math, it would appear Microsoft sold $7.2 million in Zunes in January via retail outlets, which at $250 each would be just short of 29,000 units."

David Dennis wrote, It's unfortunate these [NPD] figures are not given in units. For your math to be correct, the average selling price per MP3 player has to be about $250. This segment is purely MP3 players, not hard drive MP3 players, so in reality the selling price is probably about $150-175. If the average selling price is $175, then 1,287,361 units were sold. If we assume 3.2% of those were Zunes, that would mean they sold 41,195 Zunes.

Of course this makes very little difference, really. Let's say Microsoft started selling the Zune during the holidays in late November-December, and that they sold 80,000 during that popular period. Then they sell 41,195 Zunes a month from January-May. That means the most likely Zune sale count is 285,975 [by June 2007].

Ouch. There are flops and there are flops. Until I wrote that number I had no real idea of how catastrophic the Zune was. It really merits your Hindenburg picture.

How can Ballmer lie so pointlessly? I can understand how he can lie but now how he can lie when he's so easily found out? He must be afraid of how his shareholders are reacting, and figures the Zune will be forgotten by July. I mean we'll remember it as a spectacular bad example, but we're just a bunch of Apple fanatics, right?

That's a fairly old article, but even now, if the Zune was actually selling, it would be all over the internet, so I doubt it's doing any better. I expect it will turn out something like this, as June 07 approaches, Microsoft will have about a Million Zunes manufactured, they will then proceed to stuff the channel and then report it as sold. The press will take it to heart, warn Apple to beware of Microsoft, completely ignore the only real competition Apple may have: SanDisk, and later, a random blogger will debunk Microsoft's numbers by pointing out that Microsoft merely stuffed the channel with "Shipped" Zunes and reported them as "Sold."

Sebastian
Fun Fact: I have only seen 3 Zunes anywhere outside of the Internet, and one of those was replaced by an iPod Nano
Slewis at 2007-11-17 11:32:55 >
# 33 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Did the Music studios get a percentage of record player sales? No.
It seems to me that they are complaining that Apple gets too much money from ipod sales.
ipods have nothing to do with piracy. If there were no ipods, there would still be piracy (see cassettes).
What if they sold music for what it's worth? What if they started to promote live music (not just the BIG names on tour, but anyone who wants to perform and can draw a reasonable crowd at a reasonable price)?
What if they started respecting musicians as something more than money?

They didn't start getting percentages until tapes, because that was the first widespread copying medium. Not many people in the 60s had record presses to pirate LPs...

Piracy with tapes didn't affect sales so much because the quality was so bad - while lots of tapes were copied, most people who liked the music would buy eventually. CD-Rs made on home computers, especially early CD-writers have shorter lifespans than industrially pressed CDs. MP3s, however are much easier to share and retain quality. The elimination of the cheap looking blank CD and the ugly case designs further remove certain stigma of piracy.

Is $12-20 more than than an album is worth? You seem to imply this, which makes me think you don't really put much value in music.

Also, big labels generally help all of their artists with touring, and generally take care of advertising very well. I've worked as a sideman with a lower-level Universal Artist in Denmark, as well as a Canadian on Sony, and both got great touring support. Why should they support artists who aren't signed to their label?

When it comes down to it, all record companies are businesses. If they don't sell records, they don't sign bands, and the first to go are always the smallest sellers. The more piracy occurs, the less chances a lot of bands will get, and the more the labels will stick with "sure things"...

Also, Apple is just as dependent on the labels as they are on it (more so, actually). If the labels decide the iTunes model doesn't work, they can very easily get together and force apple to do whatever they want. Imagine if Apple said no to subscription, and a few labels jumped ship, while Microsoft went with subscription? The most important thing to iTunes is still content, and the labels still control that. If they're not happy with how things are working now, they'll change it.
Superbass at 2007-11-17 11:33:55 >
# 34 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Is $12-20 more than than an album is worth? You seem to imply this, which makes me think you don't really put much value in music.

It's expensive compared to what it gets. For $20, one can get a fourty minute audio track, maybe a music video or two, or one can often get a newly released movie with two discs, one with a two hour feature and another with two hours of bonus footage. After a while, the price might go down $10 or less. Price almost never goes down with music.

The record industry has been pulling a pretty big ruse, like the one where they claim that most iPods are just loaded with mostly pirated music. It also turned out that people that downloaded the most often bought the most music too. Their average sales volume per title has been going up as well, but that effect is tamped by releasing fewer titles and signing fewer bands.
JeffDM at 2007-11-17 11:34:48 >
# 35 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
This is incorrect.

Article 1 (http://www.cdfreaks.com/news/Study-finds-legal-music-far-outweighs-P2P-on-portable-players.html).

Article 2 (http://macdailynews.com/index.php/weblog/comments/ipod_owners_significantly_less_likely_to_steal_mus ic/).

Well, the first article says 70% of music on MP3 players is legally obtained, which means 30% stolen, which does seem like a lot to me. Also, this stolen number should be increasing as P2P gets more popular, and people run out of CDs in their personal collections to rip...

The second article says iPod users buy more albums than other music player users, but we can assume there that, since iPods are the most expensive players available, their users probably have more cash to spend... It further gives no figures as to how many albums iPod users were buying before they got their iPods, which would be a much more helpful figure...

The fact is, music sales are going down dramatically, even when MP3 sales are included in the figure. But people aren't listening to less music or reducing the variety of music they possess. Why is this? Do you think it has nothing to do with illegal downloading and P2P sharing?
Superbass at 2007-11-17 11:35:53 >
# 36 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Amen over here.
... iTunes still beats buying the CD on price, if not quality. ...

How do you figure that a lossy encoded mp3 version of a song is better quality than a CD (which is recorded at 16 bits /44.1 KHz)? Even at higher sampling rates (see the new 'higher quality' mp3 versions of EMI's records) the amount of data loss and the subsequent quality drop is still significant. (do a side by side comparison of a CD track and an MP3 track on a good quality player and you'll hear the difference)

I am amazed that the recording industry has managed to get the buying public thinking that they are not making very much money on sales of MP3 files when there is absolutely no overhead for the file past the cost of actually making the original file. The same file can be sold over and over again with absolutely no material cost to the label (i.e.: CD medium, cases, artwork, inserts, distribution channels etc.). Apple apparently gives 64 cents of each 99 cent sale to the recording label. (That 64 cents is just about all profit for the label minus the small percentage that goes to the artist for royalties)

And now the recording industry would like to make money from you on a monthly subscribtion fee for RENTING a song? I put out good money for CD's of music, and this means that I can play them anywhere, anytime I like, without worrying about a DRM demon telling me that my purchase has expired, "please put in another quarter to hear the song again...".

And the last point, would someone please show me the actual data that says that going to a subscription model would reduce piracy. A person who is pirating music is not going to care one little bit that a subscription service is available, they are still going to pirate copies of music. (the pirated mp3's are quite often of even a lower quality than the original mp3, so that they are smaller in size enabling more songs to be stored in a smaller space)

Just to put my comments in perspective I run a small recording studio and I have been doing audio production work for a few years.
Sopranino at 2007-11-17 11:36:55 >
# 37 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
It's expensive compared to what it gets. For $20, one can get a fourty minute audio track, maybe a music video or two, or one can often get a newly released movie with two discs, one with a two hour feature and another with two hours of bonus footage. After a while, the price might go down $10 or less. Price almost never goes down with music.

Sorry, do you come from a city where the music store doesn't have a bargain bin? Also, in my experience, the low cost DVDs tend to be the ones that were overproduced or not selling. Lord of the Rings still costs over 20 bucks, but Lord of the Dance can be had for 10...

Most major label CDs where I come from cost 12-15 bucks. Also, most nowadays have closer to 50-60 minutes of music (except punk rock or vinyl reissues). Independents cost more, but then, so do smaller, independent films!

I can't remember the last time I could watch the same movie more than 2 times a year, but I've got a lot of records that I can listen to 2 times a day... DVDs have to be cheap, because if they cost more than 3 rentals, very few people would buy, because the replay value is low. The second disc with bonus material is an attempt to increase the value, but how many times can you listen to Quentin Tarantino talk about how interesting his move is, or Jessica Simpson talk about how much fun she had? Bonus material is also very cheap to make, all current movie contracts include clauses to do DVD bonus material as part of the promotional side of the contract...

Finally, and most obviously, the DVD release is very cheap to make. In most cases, the movie has already covered expenses (at the very least) in the theatres. Music doesn't work this way.
Superbass at 2007-11-17 11:37:56 >
# 38 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
I am amazed that the recording industry has managed to get the buying public thinking that they are not making very much money on sales of MP3 files when there is absolutely no overhead for the file past the cost of actually making the original file. The same file can be sold over and over again with absolutely no material cost to the label (i.e.: CD medium, cases, artwork, inserts, distribution channels etc.). Apple apparently gives 64 cents of each 99 cent sale to the recording label. (That 64 cents is just about all profit for the label minus the small percentage that goes to the artist for royalties)

The material costs are actually very low. I can get runs of 500 CDs printed at about 2 bucks each, and labels can get it done, in bigger quantities for much cheaper. Distribution is now handled much like Coca-Cola is bottled, with production centres spread out regionally so transport isn't too expensive. Also, with CD sales, they sell the whole album, but via iTunes, a lot of the time people are only buying a couple tracks.

Imagine if people could choose to save money on a Mac by not having Safari, Garageband, iDVD, address book, Mail, .Mac, iChat or any of the other programs I never use included, how much money apple would lose...
Superbass at 2007-11-17 11:38:59 >
# 39 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
And the last point, would someone please show me the actual data that says that going to a subscription model would reduce piracy. A person who is pirating music is not going to care one little bit that a subscription service is available, they are still going to pirate copies of music. (the pirated mp3's are quite often of even a lower quality than the original mp3, so that they are smaller in size enabling more songs to be stored in a smaller space)

Think of it as an investment by the music industry in the (near) future. The subscription service puts DRM into the tracks and players so that when the subscription runs out, the tracks don't work. This doesn't affect current thieves or casual loaners of CDs to friends for copying.

However, in 5 years, when CDs are no longer produced, new material will not have a source for "ripping", unless they can get their hands on the master recordings or crack the DRM... "Buying" a track would probably involving getting a mulitple year license or something, while "renting" or "subscribing" would be monthly.

The apple model of iTunes/OSX/iPhone/ATv fits the idea of DRM perfectly, as a user's identity and music rights can be easily maintained through the whole system. In that way, people faithful to the Apple brand are the least affected by DRM (compared to somebody who has 3 or 4 companies' gear and software to move music around on).
Superbass at 2007-11-17 11:40:00 >
# 40 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Think of it as an investment by the music industry in the (near) future. The subscription service puts DRM into the tracks and players so that when the subscription runs out, the tracks don't work. This doesn't affect current thieves or casual loaners of CDs to friends for copying.

However, in 5 years, when CDs are no longer produced, new material will not have a source for "ripping", unless they can get their hands on the master recordings or crack the DRM... "Buying" a track would probably involving getting a mulitple year license or something, while "renting" or "subscribing" would be monthly.

The apple model of iTunes/OSX/iPhone/ATv fits the idea of DRM perfectly, as a user's identity and music rights can be easily maintained through the whole system. In that way, people faithful to the Apple brand are the least affected by DRM (compared to somebody who has 3 or 4 companies' gear and software to move music around on).

Interesting, what you are hinting at here is a long term plan to force the consumer into renting the music. If correct this is extremely worrying as it means the music that I like to listen to, (and have currently compiled a large CD collection of) would continually have to be 'renewed'. I would see this as more incentive to invest in DRM removal technology and pirating than as a way for record companies to gain more sales. On top of that, as I mentioned earlier, mp3s are much lower in audio resolution than a CD is which therefore makes for a much poorer listening experience.

It is evident that technology constantly changes and improves, so it is easily conceivable that a different file format (non-mp3) could come along that would be both small and have high audio resolution. However I don't believe that even high quality downloads within a rental or subscription based model will work well as it effectively prohibits people from 'collecting' music because their 'rental' licence would either expire due to time out or on the number of playbacks. For instance I have CD's in my collection which were purchased back when CD's first started to appear, I can still play these (and frequently do) whenever the mood strikes me, if these were 'rentals' I would never have purchased them in the first place.
Sopranino at 2007-11-17 11:40:56 >
# 41 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
The rental model (as opposed to subscription which is not what the article is on about) would absolutely, positively have to rely on DRM. There's no way that DRM-free tracks would be distributed as part of a rental agreement.

Therefore the EMI (and forthcoming labels) deal flies in the face of this.

Personally I'm quite curious as to how it would affect me. I'm used to buying music, not borrowing it. On the flipside I would sign up to a video version immediately (the fact I'm in the UK and don't have an AppleTV notwithstanding :) )
blaizefm at 2007-11-17 11:41:58 >
# 42 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
It is very hard to not despise the record company exec's when you read reports like Mr H linked previously. That whole 'infinite loop' premise... does anyone wonder if when these exec's were kids they dreamed of ripping people off on a grand scale and killing the spirit of the music they claim to represent - or did economics and the 'industry' drive them to it gradually? Quite depressing really.
I would certainly consider all the other Appleinsider readers to be a lot more than 'consumers' , we are more than happy to support the music/media that we love - as long as we are not being put over a barrel in the process. The latest EMI deal gives me hope for the future of the industry and I hope it is quickly taken up by the other labels.
lostkiwi at 2007-11-17 11:43:04 >
# 43 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
They didn't start getting percentages until tapes, because that was the first widespread copying medium. Not many people in the 60s had record presses to pirate LPs...

It's funny, cause though you understand this, and you have been working in the industry, I find it a bit shocking that you can't put together the reality of the music industry and what it is.

The fact is, the "music industry" has only been in existence for ~60 years. However, music (and good music) has been around for literally millenia. Think about that for a second, and please think about it when you talk about all the touring support and studio time and other bullshit you claim is a service to the artist. Then, think about your other quote:

Is $12-20 more than than an album is worth? You seem to imply this, which makes me think you don't really put much value in music.

I fully agree that $12-20 is too expensive for an album. Is it because I don't value the music? No, but the music is not what has value to the music industry. In fact, the music isn't important at all.

The music industry -- which, by the way is run largely by lawyers and the mob (not kidding, read the excellent book The Hit Men) -- has only been able to become so rich because of DISTRIBUTION. That is what they were selling. They were not, in any way shape or form selling you "Sgt. Pepper"; they were selling you a piece of plastic with Sgt. Pepper on it. They could only charge you for this, in fact, because yu had no way -- as you pointed out -- to press vinyl yourself.

Then it was tapes and 8-tracks and CDs and DATs and Minidiscs and so forth...in some cases, you could record onto these media, but usually the quality was shit, and the effect to their business model (which, again, is not about music, but about distribution) was minimal.

Now, recordable CDs and digital downloads have exposed the industry for what it is: a cartel that first extorts artists, by forcing them to sign away the rights to their creations, and then extorts the public, by controlling the distribution mechanism, and then changing it every so often, so you have to rebuy your same music over and over again.

I remember when the Eagles were added to the iTunes store. There was a press release. My response was...how many times SHOULD you be forced to buy Hotel California? If you really had bought the MUSIC in 1976 or whatever, then you should have rights to the music, on through cassettes and CDs. In reality, you bought vinyl (or plastic), and so when they put the same shit onto new plastic, you had to buy it again.

DRM is simply a logical extension of the same strategy: create a distribution mechanism that can be owned and out of the consumer's control so that the extortion can continue -- on both ends. The thing is, the musuc industry was too comfortable...too stupid...to see this coming. In fact, they should have hired programmers circa 1985 and started to create something like the MP3 format themselves, and used their considerable lobbying power to wedge it in as a standard themselves, so that they could continue to control the distribution.

Now, they have DRM that is out of their control (either from Apple or Microsoft), and distribution mechanisms that are out of their control (iTunes, MS-compatible stores, free downloading). In all 3 of those scenarios, their business crumbles, because the only thing keeping them alive has been CONTROL.

So, they start doing things like suing customers and installing rootkits on people's machines because -- as I've pointed out before -- this industry thinks either like lawyers or thugs depending on who's in charge that day.

But get one thing straight...this is not the death of music by any means. In fact, if Apple succeeds in getting DRM-free downloads, and since it has apparently won the battle with Apple Corps, the industry is, in a word, fucked, because they need Apple more than Superbass points out.

$12-$20 is in fact too much to pay for an album. The proof is that people aren't willing to pay for as many as before. With CD sales falling, they have to sell digitally. And iTunes is right now the only game in town that matters. So, I believe Apple can dictate terms to them. And, eventually, now that Apple can apparently operate as a music company if it wishes, Apple can offer artists a 50-50 kind of distribution arrangement if they want, and even get the talent to defect from the majors; encourage artists to sell themselves.

So, I see this future as very bright indeed. More of my money can go where it deserves: to the artists instead of a bunch of PR drone lawyering thugs. Will there be fewer musician millionaires? Probably, yes. But you can walk into any random club anywhere and hear a band just as good as the shit the big labels are peddling anyway, and musicians who really want to make music are never gonna stop, no matter how poor they get.

But I don't think this means musicians will be poor anyway. In fact, they can now do more to create a promote for themselves, cheaply and efficiently, and who says being a musician couldn't be the kind of job that makes you $40-50,000 a year, just like any other job?

Sorry the post is so long, I just think Superbass' industry shilling was getting a bit annoying.
suzerain at 2007-11-17 11:43:58 >
# 44 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
How do you figure that a lossy encoded mp3 version of a song is better quality than a CD (which is recorded at 16 bits /44.1 KHz)? Even at higher sampling rates (see the new 'higher quality' mp3 versions of EMI's records) the amount of data loss and the subsequent quality drop is still significant. (do a side by side comparison of a CD track and an MP3 track on a good quality player and you'll hear the difference) Why would I tell you that? What am I a prop comic? Anyway, as I noted... "price, if not quality" is more important to consumers (which does not equate to the sentence you're pinning on me).

Why's that distinction more important than you're seeming to imply? By and large, the extra sound quality doesn't mean much to everyone. Notice, I'm not saying "most people", although that might be true... I'm saying "not everyone". Moreover, while we're talking about iTunes, don't confuse mp3 files with AAC files. AAC files, such as they are, are actually higher quality compression than mp3 files, so that your averaqge 128kbps AAC has less artifacting than its 196kbps mp3 file cousin. iTunes started years ago, when even LESS people cared about compression... they just wanted their music. AAC's are fine for the majority of iTunes listeners. Most people (here's a "most people" for you) cannot tell the difference between AAC and Mp3. That's right, I said it.

Take the test yourself:
http://duxlist.com:81/
Now, look at the results:
http://duxlist.com:81/song/show_results

It's almost a 50/50 split as to whether people were right or wrong. Moreover, the audiophiles commenting on the digg article noted that it took their studio equipment to make the differences very pronounced (ie: noticeable). Normal speakers generally don't cut it.

So, I'm going to go ahead and "keep it real". The comparison of cost between buying a CD and buying an album on iTunes is perfectly valid for most. What's worse... yes, mostly of the revenue through iTunes has people paying for the "content", not the "manufacturing cost" like with CDs. This is a point Steve Jobs never fails to make, and I'm under the impression he tries to brain the record industry repeatedly about it... but they don't care.

They're focused on perceived value, whether it is really warranted or not. I don't necessarily think they're wrong for it either. I think the real morons are the people that STEAL music from P2P sharing sites en masse, giving the record industry the perception that THIS is where their money is going, and that its NOT about consumer choice and high prices. The free market dynamics are being undermined with mixed messages. The industry simply needs to realize the were charging too much, and they're a dinosaur. Then we'll all be happy. Hard to see it happening given the people stealing music though. Such a distraction.
Cleverboy at 2007-11-17 11:45:01 >
# 45 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
I remember when the Eagles were added to the iTunes store. There was a press release. My response was...how many times SHOULD you be forced to buy Hotel California? If you really had bought the MUSIC in 1976 or whatever, then you should have rights to the music, on through cassettes and CDs. In reality, you bought vinyl (or plastic), and so when they put the same shit onto new plastic, you had to buy it again. That's bogus. Actually knowing people that have put together their own albums on independant labels, you're pissing all over a lot of effort to get product to you. I'm going to "remake" your point for you in a bit, but as is, it doesn't sit well with me.

#1. If you bought an album on vinyl, "back in the day", you should be perfectly entitled to TRANSFER your vinyl recording to another format. Period.
#2. If someone takes the time to RE-MASTER an album in digital format, that is extra labor and new media production in effect. For you to say, "hey, I bought that album once on vinyl, I'm owed the remastered version!" is ludicrous.

If you by the digital version at a lower resolution, I DO agree that it is bogus to sell someone a "higher res" version of the file later. They should have gotten the rights to the music... period. I wouldn't have a problem lifting a high-res sample from a friend.

Knowing that movies like Vertigo or Star Wars were remastered to "look better" and to clean off crap, is an important distinction. I don't think people should pretend like they don't know extra works was done.
Cleverboy at 2007-11-17 11:46:02 >
# 46 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Appleinsider, would you please stop using "subscription" when you actually mean "rental". Or do you actually mean subscription not rental? Anyway, some clarification would be nice.

My understanding is that Appleinsider is right on with its terminology.

Under a "subscription" model, you pay a single recurring fee, and as long as you continue to pay that fee, you have the right to download every song in the catalogue with no incremental cost. As soon as you stop paying the fee (and the subscription "runs out") any tracks that you may have downloaded in the past cease to function. That's because the DRM inside the track will try to "call home" every time it is played (or every time a portable device is synched), and after the subscription runs out it will fail to obtain a valid license.

Under a "rental" model, you continue to pay a fee on a per-title basis. However, the DRM contained within the track contains a "time bomb" which would render the track unplayable after a certain period of time or a certain number of plays.

Clearly, EMI's new DRM-free offerings are fundamentally incompatible with either distribution scheme. But, a "modified subscription" model, in which the tracks don't expire after the subscription runs out, would be workable. Currently, the only subscription service out there which actually works this way is eMusic. All the other subscription services do include the "phone home" DRM layer as well.
lfmorrison at 2007-11-17 11:47:00 >
# 47 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Here's how it should be (IMHO):

1. DRM-Free purchase of all music (even if it means $1.29 per track). Statistics, surveys, and common sense tell us that if PERSON A steals music, he will always steal music; while PERSON B buys music, and will continue to buy music as long as it's available and reasonable. DRM does nothing except restrict the usage rights of those who are WILLINGLY paying! It also costs the record labels money, since the other thing it prevents is PERSON B sending an occasional song to a friend via email; a practice (as witnessed by the exchange of cassette tapes in the 80's) that actually increases purchases by turning people on to new music.

2. iTunes Radio - As an alternative/concession to the higher price of $1.29 per song, you can add iTunes Radio to your account. iTunes radio gives you access to the ENTIRE CATALOG of iTunes music streamed to your house for only $14.95 per month. You can't copy these songs to your iPod, or burn them to disc, but you can create playlists and play them on your Mac, PC, Apple TV etc. If you want to take the songs with you, you need to buy them; for $.99 per song. While basically a subscription service, Apple can position this as the best of both worlds. You can sample the entire library, but if you want to be able to do 'whatever you want' with your music, you need to BUY (not rent) it. With this model, I don't need to remain an iTunes Radio subscriber in perpetuity in order to have access to my music, I can buy it (DRM free) and do with it as I please. It's basically a return to the traditional model we all know and love (hear song on Radio; buy song and take it with you everywhere); except in the modern world YOU control what the radio plays.

Benefits: The record labels get higher prices, and revenue from a subscription service. They also create a marketplace where the iPod can be usurped, so they're not forever beholdent to Steve jobs (only possible with DRM free music). Apple gets to continue it's current business model, accrue new revenue (which most regular iTunes users will gladly pay) through iTunes Radio, and still holds a leg up on integration vs. other players since iTunes will remain the PLACE to go for music, purchases will be as easy as clicking your Apple remote while listening to an iTunes Radio song, and Playlists constructed in iTunes Radio will be transferrable (with songs in order etc.) to your iPod as soon as you purchase the songs therein.

Consumers get DRM free music; choice; and the entire library of recorded music available to them for home use at a very reasonable price, while regaining TRUE ownership of the music they decide to purchase.
Sport73 at 2007-11-17 11:48:06 >
# 48 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
That's bogus. Actually knowing people that have put together their own albums on independant labels, you're pissing all over a lot of effort to get product to you. I'm going to "remake" your point for you in a bit, but as is, it doesn't sit well with me.

#1. If you bought an album on vinyl, "back in the day", you should be perfectly entitled to TRANSFER your vinyl recording to another format. Period.
#2. If someone takes the time to RE-MASTER an album in digital format, that is extra labor and new media production in effect. For you to say, "hey, I bought that album once on vinyl, I'm owed the remastered version!" is ludicrous.

If you by the digital version at a lower resolution, I DO agree that it is bogus to sell someone a "higher res" version of the file later. They should have gotten the rights to the music... period. I wouldn't have a problem lifting a high-res sample from a friend.

Knowing that movies like Vertigo or Star Wars were remastered to "look better" and to clean off crap, is an important distinction. I don't think people should pretend like they don't know extra works was done.

I'm not pissing over the effort at all. My point is what the effort really is intended for?

Look, remastering is work, and someone does it, and let's say maybe you and me can hear and appreciate the difference. I'd argue though that since a damned good percentage (maybe even the majority) of digital files floating around are 128kbps MP3, which make cymbals sound like they've been sliced and diced and reassembled into some kind of digital soup, this shows that a fairly large percentage of people don't even know or care what "remastering" means.

So when the industry went from vinyl to CD, they had to "do" something to justify us re-buying Hotel California, right? So they pay some guy to "remaster" the album. Are they doing this to give us a better product? No, it's basically a line-item marketing expense, like paying a designer to redesign a box, or paying some scientists to re-jigger the soap powder formula so they can write "new and improved" on the laundry detergent box and jack the price up on you and get you to swallow it.

So, your perspective (maybe...I don't want to put words in your mouth) is that you bought the CD version to get the higher sound fidelity and whatnot. My perspective is: The industry recognized that moving to a different, cheaper to produce format that allowed for cleaner sound fidelity would allow them to convince everyone to re-buy a whole bunch of plastic from them at a higher price. So, they paid some people to go clean up the existing content so they could slap "remastered" on the label just like "new and improved".

(In fact, the truth of this is even more disgusting...most recordings were simply transferred from the masters to CD in the '80s. Then, they waited 10 years and released "gold" versions of the same shit, this time "remastered", to take more money from the audiophile crowd. And, of course, the fact that the industry claimed CD prices were high because of manufacturing costs but made the prices even higher even once costs had dropped to below that of the relative levels of LPs.)

The point being...some people have probably bought Hotel California on LP, on cassette or 8-track for their car, on CD...and some even twice on CD to get the "remastered" version.

Anyway, the remastering, repackaging and redistribution of an existing title costs them almost nothing, and it's all pure profit. All that hard work of going from LP to CD MAYBE would cost a hundred thousand or so per title (to hire remastering people, PR, design, etc). But at that point it's like adding one feature to an already shipping piece of software, and then having the audacity to charge the user more for version 2.0 than you did for version 1.0.

Run some fake numbers with a proven seller like...let's say...Pink Floyd's The Wall. Originally released on LP; now they move it to CD. They already know it has a cult following; it was guaranteed to sell over a million copies (I'm sure more like 5-10 million). So, even given a $500,000 budget for remastering and repackaging of The Wall, and then selling 5 million CDs at $15 a pop, you're talking about $74,500,000 in pure revenue...the second time around.

Excuse me if I'm not crying for the loss of that kind of extortionist business policy.

Look, the point is, all the stuff that labels supposedly provide the artist is really all just bullshit marketing they are providing themselves so that they can use the artist's work to make them rich. Tour support? advertising expense (send them around to feel like rock stars so they can advertise the plastic). Production? Advertising expense (make it slicker and people buy more plastic). Remastering/Mixing? (have covered it). None of this shit is designed to help the musician...in fact, they *charge the musician for it*, and use it as a way to sell the plastic.

My point is...take away the plastic, and you take away the whole shebang for them, and I'm glad.

As to your last point...ironically enough, Apple seems to be slyly reselling the higher bitrate music. It's curious that they coupled the EMI no-DRM thing with a bitrate increase, and then used that as a way to get another 30 cents per song out of you if you opt for the higher quality. So, not "resell" exactly, but...say...a 33% tax. Doesn't sit too well with me, and it'll be interesting to see how they behave in the future with the content you purchase now (video, for example is not DVD quality...what happens when they change the format? What happens when they move to MP5 instead of AAC/MP4?)
suzerain at 2007-11-17 11:49:09 >
# 49 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
the Financial Times wrote in its report. "By contrast, they have earned only modest royalties from digital music sales because most of the songs on iPods and other devices result from illegal download."

This is incorrect.

Article 1 (http://www.cdfreaks.com/news/Study-finds-legal-music-far-outweighs-P2P-on-portable-players.html).

Article 2 (http://macdailynews.com/index.php/weblog/comments/ipod_owners_significantly_less_likely_to_steal_mus ic/).

not only is it incorrect, its downright insulting.

but then its what we have become used to with record companies.
Trendannoyer at 2007-11-17 11:50:11 >
# 50 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
I disagree. While MS's efforts so far have been derivative and fairly pathetic, the key in dealing with them is to never let them get any traction. Even an obvious copy of a good product can eventually grab a good-sized chunk of the market, if the company backing it has several years and several billions of dollars to throw away on it. Look at the Xbox 360.

When you knock MS down, you don't let them get up again. :no:

.

I have looked at the XBox 360. It's not selling well at all. MSoft wants you to believe it's selling well, but it's not.

Microsoft is still a long way from selling any XBox for a profit.

The number 1 selling console is still the PS2, despite the PS3 and XBox 360's better features.
mrjoec123 at 2007-11-17 11:51:09 >
# 51 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
So when the industry went from vinyl to CD, they had to "do" something to justify us re-buying Hotel California, right? So they pay some guy to "remaster" the album. Are they doing this to give us a better product? No, it's basically a line-item marketing expense, like paying a designer to redesign a box, or paying some scientists to re-jigger the soap powder formula so they can write "new and improved" on the laundry detergent box and jack the price up on you and get you to swallow it.

its clear you dont actually understand what goes into remastering from Vinyl to CD

and if you dont understand something, you shouldnt REALLY comment on it...

in simple terms Vinyl had a limited bandwidth.. too much bass and the needle poped out of the groove.. whereas CD didnt have that problem, so the initial first wave of CDs had a LOT of people screaming that they sounded horrible.
Trendannoyer at 2007-11-17 11:52:11 >
# 52 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
So when the industry went from vinyl to CD, they had to "do" something to justify us re-buying Hotel California, right? So they pay some guy to "remaster" the album. Are they doing this to give us a better product? No, it's basically a line-item marketing expense, like paying a designer to redesign a box, or paying some scientists to re-jigger the soap powder formula so they can write "new and improved" on the laundry detergent box and jack the price up on you and get you to swallow it.

Actually, the transfer from anything to CD requires mastering. They didn't hire a guy to do it to make us feel the quality was better. They did it out of necessity.

And the CD wasn't created from the vinyl. It was created from the source tapes.

The "ten years later" remasters, of course, are done for the reasons you specified. Mostly, the remaster is necessary because labels were so desperate to get music onto CDs that they cut corners on the original mastering job. (That's why older CDs actually have a warning on the label that the CD is not as good as the original.) They had thousands upon thousands of albums to master, and only so many people in the industry that knew how to do it. Thus, many CDs were done sloppily. On that point, I totally agree with you.

Sometimes, though, remasters are done because we simply have better equipment now than we had twenty years ago. If we can make those old Led Zeppelin albums sound like they were recorded in 1990 instead of 1970, why not? As a listener, if you care about the better quality, you'll buy the new version. If not, you'll stick with the old version. No one forces you to buy a remaster.

And believe me, remastering takes a lot more work than you think. To do it right, you need to go back to the original source tapes and start all over. It's a process that can take weeks, if not months. So yes, I believe that the people who do that should be paid for it. But if you don't, just don't buy the remaster.
mrjoec123 at 2007-11-17 11:53:08 >
# 53 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Can someone tell me why the music biz still thinks that the subscription model is going to work?

The math(s) just seems plain wrong! $15 a month. $180 dollars a year. I just don't believe that many people spend that much on music. (Don't tell me that you buy 10 CDs a week... I know you do ... it's just that most people don't.)

US album sales 2006: 590 million units. Population 300 million. 1.97 albums per person.
Even if you were to say that only 20% of the population buy music regularly ... that's 60 million ... say 10 albums per person...... Maybe $120 per year.

The current subscription services have not been a hit, and the churn rate is high. There must be a lot of people who think the math(s) works for them but quit after a few months, when they find that they are still buying the odd track and picking up the odd bargain CD here and there.
piot at 2007-11-17 11:54:08 >
# 54 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
That's an awfully good point. Apple should say to the big labels (other than EMI), "So you want subscription, eh? Ok then, we'll give it to you, but you have to give us DRM-free for our non-subscription downloads."

Give and take. And if the major labels don't like it, well, screw 'em. Compromise is a virtue. ;)

While MS's efforts so far have been derivative and fairly pathetic, the key in dealing with them is to never let them get any traction. Even an obvious copy of a good product can eventually grab a good-sized chunk of the market, if the company backing it has several years and several billions of dollars to throw away on it. Look at the Xbox 360.

When you knock MS down, you don't let them get up again. :no:

.

Agreed on all points. As far as MS goes, their motto might be summed up as "if at first you don't succeed, try, try again." Ignore their persistence and resources at your peril, they'll drop something only when the rewards are no longer significant.
stompy at 2007-11-17 11:55:11 >
# 55 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
May I suggest that anyone who is insulted by the insinuation that iPods are used to house pirated content direct their feedback towards the financial times, who were the people to originally state this. Head over to their website and request that they either back up the claim or remove it. You can use the two articles I linked to earlier in this thread as evidence.

I wouldn't quite go that far. Though I don't doubt the information on the sites you provided, there are in fact, others, namely Forrester Research Group, that have done extensive research on the subject and reported that quite a bit (I'm not sure of the numbers so I wont pretend to know) of music downloaded to iPods has been illegally obtained via ripping and mytunes type software.

my $.2
phatstabley at 2007-11-17 11:56:16 >
# 56 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Most are $9.99 (the average album you find will be $9.99). Much like their movies. If you notice the ones that cost more actually have more songs than the normal album. You might consider looking closer at pricing. iTunes still beats buying the CD on price, if not quality. I don't see anything in particular to highlight there. I think iTunes movies are more inconsisant on pricing, but I haven't looked for consistancy enough to definitively say. I know there were rules.

There doesn't really seem to be much link between number of tracks and price on iTunes. I easily comprehend that 2-CD albums will cost more, but that doesn't seem to be the link. For example, The Killers "Sam's Town" album has 12 tracks and is priced at $11.99 on iTunes, which means it cost more to buy the whole album than the individual tracks. Buying the album did include the PDF booklet or whatever. I purchased the CD from an online store for $7.41 (including tax and shipping).

And iTunes being cheaper is pretty much another myth . Perhaps for hard to find music it might be, but for mainstream music, most of the big retailers are the same or close to iTunes price. Some are more, some are less.
caliminius at 2007-11-17 11:57:20 >
# 57 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Interesting, what you are hinting at here is a long term plan to force the consumer into renting the music. If correct this is extremely worrying as it means the music that I like to listen to, (and have currently compiled a large CD collection of) would continually have to be 'renewed'. I would see this as more incentive to invest in DRM removal technology and pirating than as a way for record companies to gain more sales. On top of that, as I mentioned earlier, mp3s are much lower in audio resolution than a CD is which therefore makes for a much poorer listening experience.

It is evident that technology constantly changes and improves, so it is easily conceivable that a different file format (non-mp3) could come along that would be both small and have high audio resolution. However I don't believe that even high quality downloads within a rental or subscription based model will work well as it effectively prohibits people from 'collecting' music because their 'rental' licence would either expire due to time out or on the number of playbacks. For instance I have CD's in my collection which were purchased back when CD's first started to appear, I can still play these (and frequently do) whenever the mood strikes me, if these were 'rentals' I would never have purchased them in the first place.

I'm not implying that there is a long-term plan to force the consumer to rent, just that there is a plan to put DRM in all music, just as the movie industry has successfully done to protect film content with VHS tapes, DVDs etc. (i know people can still crack and download them, but the average schmoe can't).

I know, Apple just put up some non-DRM content, but that doesn't matter, they'll do anything they can to promote the digital medium for music. 128kbps with DRM wasn't doing it fast enough, so they're trying to make the holdouts become converts. CDs just aren't dying fast enough for the labels' liking - having CD's 50-50 alongside iPods and computer music libraries is causing a lot of lost profits to copying and redistributing CD's which they've tried to add DRM to, but failed (see lawsuits against sony). Once CDs aren't produced anymore, they can control basically every digital release. No more "scene" releases and private CD rips using EAC/FLAC etc. etc.

The whole idea will be greatly supported by the Apple system of iTunes/Pod/Phone/.Mac etc., and make the transfer of your music rights to every legal aspect of your needs possible...

There will still be an option to "own" the tracks, but they will only be playable on your system, plus there will probably be a wifi sharing option, like the zune has so you can lend the song to your friend for 5 plays at a party, etc.

This will not lead to a reduction in audio quality from CDs. Actually it will be the opposite, as you will be able pay for various encoding rates (the current 128/256 thing is a pilot project that the industry is carefully watching.) The higher end encoding rates can feasably be any sort of unlimited bit rate, taken directly from the studio session and mastered at whatever the highest possible quality is. Look for new music to recorded at ridiculous bitrates in the future as hard drives get bigger, and 64-bit computers with 32 gig ram are running protools and recording at 36 or 48-bit (right now the standard in the studio is 24-bit). Pearl Jam is already releasing material direct from the 24-bit material from the studio to FLAC (without the usual downgrade to 16-bit for CD).

Anyways, this might seem like a horror story, but I don't think it will be that bad. There will be less stealing of music, much less plastic used and less peole buying music because of the picture of shakira on the cover, higher quality and more choice of quality in the music, etc. etc. DRM, if properly implemented and supported by a slick enough line of players and software, will only hurt people who don't like to pay for all the music they "own". The option to rent will also come in handy, if it's not too expensive, to mainstream listeners who throw 30 CDs they'll never listen to again each year...
Superbass at 2007-11-17 11:58:21 >
# 58 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
....there are in fact, others, namely Forrester Research Group, that have done extensive research on the subject...

Forrester Research were thought to be a little in accurate with their last set of figures.

Whatever the amount of illegal music per iPod is, the fact is that there are now 25 iTunes tracks per average iPod (sold), and slowly rising. At $0.64 a track to the record companies I make that $16 for each and every iPod that ends up in the music biz coffers.

How much does Apple make per iPod? 40 Bucks? 50?. (average price $175. 25% margin?) If the music companies are making in the region of 30% of the profit that Apple is making can they really cry about their "modest royalties"?
piot at 2007-11-17 11:59:13 >
# 59 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
I know, Apple just put up some non-DRM content, but that doesn't matter, they'll do anything they can to promote the digital medium for music. 128kbps with DRM wasn't doing it fast enough, so they're trying to make the holdouts become converts CDs just aren't dying fast enough for the labels' liking

Audio CD is so established and so ubiquitous that momentum alone will mean that it will be a viable commercial format for some time. Trying to force it out will mean a backlash.

- having CD's 50-50 alongside iPods and computer music libraries is causing a lot of lost profits to copying and redistributing CD's which they've tried to add DRM to, but failed (see lawsuits against sony).

Sony's problem wasn't that they tried DRM on CDs, their problem was that they pretended that they had a right to take over the user's computer and phone home without the user's knowledge or permission.
JeffDM at 2007-11-17 12:00:14 >
# 60 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
It's funny, cause though you understand this, and you have been working in the industry, I find it a bit shocking that you can't put together the reality of the music industry and what it is.

The fact is, the "music industry" has only been in existence for ~60 years.

However, music (and good music) has been around for literally millenia. Think about that for a second, and please think about it when you talk about all the touring support and studio time and other bullshit you claim is a service to the artist.



I think more in terms of around 100 years that the music industry's been in full force. RCA Victor purchased the rights to exclusively distribute all music from the Caribbean, central and south america (from the US Government!) back in the 30's and before that they operated monopolies on radio stations and record players... That was the end cycle of the first phase of the Music Industry as we now know it.

In terms of touring support, studio time and most importantly, advertising, if you think that's bullshit to musicians, then maybe your head is jammed too far up your ass to see what shit is...

I think every musician that's making a living realizes that, while you won't make much money from record sales on a giant label (at least initially when you have no bargaining power), you can get your album in every music store in the world with great production value, great advertising, radio and tv play, itunes features, newpaper features, your face on the cover of blender or downbeat, etc. etc.etc with a deal. Labels make people famous, whether it's Jack Johnson or Britney Spears or the Beatles or Woody Guthrie or Miles Davis or Duke Ellington, they all became household names because of their label support. And, while there's plenty of horror stories, nowadays most people with half a brain get paid decently too.

I've worked with a great jazz trumpeter, who was signed to a major label for about 10 records. He still gets "bills" from them, showing how much money he owes them from his standard 40% of 40% cut before he starts seeing album profits (its in the hundred thousand dollar range, which is a lot for jazz music). This might sound awful, but he was/is totally happy with it, because he kept the rights to the songs (and gets nice royalty payments and can rerecord the songs later if he wants), and every release he made was accompanied by massive radio play (on jazz stations), and cover or feature articles in all the major magazines, and label-organized spots at jazz festivals around the world. Because of the publicity he's now one of the most recognized jazz musicians in the world. A couple years ago, he started his own label and gets all the profits, which are good mainly because of hist history with a big...

DRM is simply a logical extension of the same strategy: create a distribution mechanism that can be owned and out of the consumer's control so that the extortion can continue -- on both ends. The thing is, the musuc industry was too comfortable...too stupid...to see this coming. In fact, they should have hired programmers circa 1985 and started to create something like the MP3 format themselves, and used their considerable lobbying power to wedge it in as a standard themselves, so that they could continue to control the distribution.

Now, they have DRM that is out of their control (either from Apple or Microsoft), and distribution mechanisms that are out of their control (iTunes, MS-compatible stores, free downloading). In all 3 of those scenarios, their business crumbles, because the only thing keeping them alive has been CONTROL.

So, they start doing things like suing customers and installing rootkits on people's machines because -- as I've pointed out before -- this industry thinks either like lawyers or thugs depending on who's in charge that day.

But get one thing straight...this is not the death of music by any means. In fact, if Apple succeeds in getting DRM-free downloads, and since it has apparently won the battle with Apple Corps, the industry is, in a word, fucked, because they need Apple more than Superbass points out.

You seem to have a problem with a business wanting to control how people obtain their product. I hope you never plan on running a business. If so, let me know, and i'll make sure my mutual fund does not include your company.

So far, they've sued customers who have massive quantities of P2P obtained music on their hard drives. Their conviction/settlement rate seems to be high, as it's pretty obvious when a person has 200 Gigs of music, no credit card and 10 CDs that's he's nothing but a thief. I don't call those people "customers". The attempt at copy protection on CDs failed, and that's why the industry began pushing forward with downloadable music.

Once CDs disappear, the labels will call the shots (they already are, actually). How many people would buy an iPod if you can't play any new releases on it? The labels will control that, and Apple will not have choices, except to only offer independents. Apple was given DRM free downloads to hurry the demise of the CD. See my other post in this thread...

$12-$20 is in fact too much to pay for an album. The proof is that people aren't willing to pay for as many as before.

This is because of file sharing. You can copy a CD much more elegantly, cleanly and simply now than you could 5 years ago, and that is causing the drop-off in sales. Indeed, it feels nothing like stealing to stick a friend's CD and rip it with your favorite app. iTunes does it automatically without necessarily telling you!

I find it sad that people think the cost of a cheap restaurant meal or a single viewing of a movie or 2 pints of beer at a bar is too much to pay for an hour of music that you can listen to (hopefully) unlimited times. But then, I am a professional musician, and you have read a book about the evils of the music industry.

So, I see this future as very bright indeed. More of my money can go where it deserves: to the artists instead of a bunch of PR drone lawyering thugs. Will there be fewer musician millionaires? Probably, yes. But you can walk into any random club anywhere and hear a band just as good as the shit the big labels are peddling anyway, and musicians who really want to make music are never gonna stop, no matter how poor they get.

But I don't think this means musicians will be poor anyway. In fact, they can now do more to create a promote for themselves, cheaply and efficiently, and who says being a musician couldn't be the kind of job that makes you $40-50,000 a year, just like any other job?

I'm doing that myself right now as a freelance musician, and it's a lot of work, but gratifying. There are 10s of thousands of musicians in the world that have solid middle class incomes. And we'd pretty much all like to have someone else taking care of the business and promotion so we can just make music. A label can do that, and it's worth paying for. I'd rather sell a million records and see .001% of the sales (as long as i keep the copyrights) than sell a thousand and get all of it. Not because I want to be famous, but because I want my music to have the chance to get to people, and I want to be able to book an out-of-town or out-of-country club on a friday night and have people show up and listen.
Superbass at 2007-11-17 12:01:17 >
# 61 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Audio CD is so established and so ubiquitous that momentum alone will mean that it will be a viable commercial format for some time. Trying to force it out will mean a backlash.

Well, the DVD has been around for 10 years, and where has the videotape gone? Was there a backlash?

There are now lots of people with MP3 players, and there have been for 7 years now. How often to you see discmen compared to iPods? Do you not believe apple's itunes sales figures? The switch from physical media to data streams is well underway, and the under-35 age group in the west is already almost totally converted. Is it so hard to believe that CDs will occupy a similar space as VHS tapes in 5 years?

Edit - sorry about all the rhetorical questions, i don't mean to set a bad tone...
Superbass at 2007-11-17 12:02:25 >
# 62 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Forrester Research were thought to be a little in accurate with their last set of figures.

where was that said? link?
phatstabley at 2007-11-17 12:03:20 >
# 63 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
You never will. The iTunes Music Store lets you license the music for a flat rate, but you certainly don't own anything when you buy from it. You still have to comply with the iTunes user agreement or you're breaking the law, and whether your license is transferable is still up to the licensor. That people buying from the iTMS music store feel they own something is a nice myth.

When you buy a CD, you only own the physical plastic and metal substrate, by the way. The pattern of 1's and 0's is still owned by the record labels and licensed to you for home use.
Oh yeah? Well, good luck coming in and taking that music back from me.
macbear01 at 2007-11-17 12:04:25 >
# 64 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
This is incorrect.

Article 1 (http://www.cdfreaks.com/news/Study-finds-legal-music-far-outweighs-P2P-on-portable-players.html).

Article 2 (http://macdailynews.com/index.php/weblog/comments/ipod_owners_significantly_less_likely_to_steal_mus ic/).

Yes, it is, and I find it very offensive that the music industry executives keep asserting that I'm a criminal. I have an actual CD for probably 85% of the music on my iPod and at least 14 of the remaining 15% was purchased through iTS. Have I stripped DRM? Absolutely! So I could pirate it? Not once.

Everything that the music industry execs say makes it ridiculously obvious that they are driven by only one thing... greed. I have to say that EMI has done a really impressive thing. There is no other music company that has even mentioned anything that indicates they are actually interested in providing a mutually beneficial service to consumers. While I will be extremely annoyed by it, I hope that Apple does offer the subscription model, and that it is completely ignored.
macbear01 at 2007-11-17 12:05:24 >
# 65 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Oh yeah? Well, good luck coming in and taking that music back from me.

You missed the point. No one is taking your music away, but having a CD doesn't mean that you can do just anything with it. The legal useage is fairly liberal but not unlimited. For example, it's not legal to sell or give away copies of it, or to play it in a public presentation or use it in a commercial product, because the music isn't licensed for that. It is licensed for personal use only, and you own a license to use the music, you really don't own the music itself.
JeffDM at 2007-11-17 12:06:20 >
# 66 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
I'm all for it as long as Apple can
1) Shut Up the Niche that cares about Subscription Models
2) Negotiate all of them into allowing Apple to sell DRM Free Music, and not just a select few Albums, but their entire catalogs that are on iTunes and beyond including Music Video.

There's no need to hope it makes the Zune look even more like a failure. If Microsoft were to drop off the face of the Earth tomorrow, it couldn't possibly make the Zune look even worst.

Sebastian
They can't do away with DRM on a subscription rental service. If there's no DRM then what is going to bring your usage rights to an end and keep you from burning the tracks to re-rip and remove that DRM when you stop subscribing to the rental service? See that's not going to happen.
macbear01 at 2007-11-17 12:07:27 >
# 67 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
You missed the point. No one is taking your music away, but having a CD doesn't mean that you can do just anything with it. The legal useage is fairly liberal but not unlimited. For example, it's not legal to sell or give away copies of it, or to play it in a public presentation or use it in a commercial product, because the music isn't licensed for that. It is licensed for personal use only, and you own a license to use the music, you really don't own the music itself.
No I didn't miss the point. I'm struggling to see any relevance to the comment in the first place. The format makes absolutely no difference. No one is coming to take my music away. Usage agreements/rights? Whatever! Music from both sources ends up in my iTunes library and gets used basically however I want it to be used. No one is going to do anything about that unless I start trying to resell the product in some fashion to make money off of something I didn't create without paying back to the creators and distributors. Not to mention, you have to be pretty freakin' obvious about it for them to even notice. It isn't now, nor has it ever been, my intent to pirate any music. Yes, I understand that I'm not supposed to copy it and give it away either - that takes away from other potential sales.

I'm just saying that you can claim that the medium's materials belong to the consumer, but that the content still belongs to the record company all you want. In practical use and thought, it belongs to the consumer once he/she pays for it. Assuming that the consumer is not abusing copyright law, I'd bet you'll find no precedent for any music company to ever demand that all purchased copies of anything be returned because technically they still own the content and they've decided they don't want it out there anymore. It's just not going to happen. So, again, I struggle to understand what relevance there is to the claim that the consumer doesn't really own it whether your talking about digital downloads or CDs .
macbear01 at 2007-11-17 12:08:28 >
# 68 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
I'm just saying that you can claim that the medium's materials belong to the consumer, but that the content still belongs to the record company all you want. In practical use and thought, it belongs to the consumer once he/she pays for it. Assuming that the consumer is not abusing copyright law, I'd bet you'll find no precedent for any music company to ever demand that all purchased copies of anything be returned because technically they still own the content and they've decided they don't want it out there anymore. It's just not going to happen. So, again, I struggle to understand what relevance there is to the claim that the consumer doesn't really own it whether your talking about digital downloads or CDs .

I don't understand why you are assuming that calling it a license means that someone is going to take away your music. What you describe is basically the right of first sale. What it means is that a transaction of this type can't be revoked, but that doesn't mean that you own all the rights to the content, you only have rights to private uses of that content. For example, distributing infringing copies, whether or not they are paid, but you can format shift or make as many personal copies as you like so long as you aren't giving copies away.

It's a very subtle difference, but it is there according to copyright law. In short, for many intents, you can pretend that you own it and not really know any different, but that doesn't make it so, though your uses are well within your rights. But that doesn't mean that someone is going to take it away either.
JeffDM at 2007-11-17 12:09:23 >
# 69 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
You never will. The iTunes Music Store lets you license the music for a flat rate, but you certainly don't own anything when you buy from it. You still have to comply with the iTunes user agreement or you're breaking the law, and whether your license is transferable is still up to the licensor. That people buying from the iTMS music store feel they own something is a nice myth.

That's like saying I don't own my car cause I can't drive it at maximum speed, or in the wrong direction, that's just crazy talk.
Ireland at 2007-11-17 12:10:30 >
# 70 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
That's like saying I don't own my car cause I can't drive it at maximum speed, or in the wrong direction, that's just crazy talk.

That's not comparable, but then, if you get caught doing that enough, you probably won't be owning that car for long.
JeffDM at 2007-11-17 12:11:30 >
# 71 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
They can't do away with DRM on a subscription rental service. If there's no DRM then what is going to bring your usage rights to an end and keep you from burning the tracks to re-rip and remove that DRM when you stop subscribing to the rental service? See that's not going to happen.
You missed the point. Adding a Subscription service would not take away from the Buy model currently in place. Make THOSE songs DRM free.

Sebastian
Slewis at 2007-11-17 12:12:34 >
# 72 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Subscription music is a loser and does nothing to enhance the value of the iPod. Can't fathom why this keeps popping up.
SpamSandwich at 2007-11-17 12:13:27 >
# 73 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Now that is music to MY ears. Who wouldn't love to release an album on the Apple label?

There are a number of amateurs (trying to go pro) on iCompositions.com that now sell their music through iTunes.
SpamSandwich at 2007-11-17 12:14:32 >
# 74 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
Subscription music is a loser and does nothing to enhance the value of the iPod. Can't fathom why this keeps popping up.
It keeps popping up because of the people at CNN who continue to bring it up, and mostly wishful thinking on the part of both Labels who could sit back and watch the money roll in with no real competition and a niche market that actually likes the idea. As long as we see DRM Free music for every song on iTunes, I don't care though. :lol:

Sebastian
Slewis at 2007-11-17 12:15:36 >
# 75 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
The other attractive feature of a largely subscription based audience for the labels is that the labels' economic performance becomes less tied to actual performance. If the majority of music listeners are subscribing month to month anyway, having a 6 month period without solid new music doesn't hurt their bottom line as much.

It's also a great monopoly market lock in for them, if any music outside the mainstream is associated with extra cost and effort.
ChevalierMalFet at 2007-11-17 12:16:33 >
# 76 Re: Labels to ask Apple for music subscription model on iTunes - report - AppleIns
The other attractive feature of a largely subscription based audience for the labels is that the labels' economic performance becomes less tied to actual performance. If the majority of music listeners are subscribing month to month anyway, having a 6 month period without solid new music doesn't hurt their bottom line as much.

It's also a great monopoly market lock in for them, if any music outside the mainstream is associated with extra cost and effort.

That's ridiculous. Cable tv's been a subscription service since it's inception, and it's the exact same week-old toilet of bloody shit it's always been, no better, no worse.
Superbass at 2007-11-17 12:17:31 >