Apple unveils Final Cut Studio 2
It would appear there is a new Final Cut Studio 2 out. And new Final Cut Studio Server (available this summer). Cool. :)
[120 byte] By [
josa92] at [2007-11-16 2:54:51]

# 1 Re: Apple unveils Final Cut Studio 2
It would appear there is a new Final Cut Studio 2 out. And new Final Cut Studio Server (available this summer). Cool. :)
Yes, just saw this too. A very unusal time to release this news on Sunday. Have never see the new product released on SUNDAY, normally release on either Monday to Wednesday.
Funky :)
Funky at 2007-11-17 11:29:41 >

# 2 Re: Apple unveils Final Cut Studio 2
Apple site finally updated (http://www.apple.com/finalcutstudio/). It is listed in the Apple Store. $1299 retail; $499 for a retail upgrade; $699 for academic full version (no upgrades).
Engadget has the keynote blow-by-blow (http://www.engadget.com/2007/04/15/apple-keynote-live-from-nab-2007/)
One new feature to note is the ability to intermix different formats (DV and SD up to HDV, XDCAM HD, DVCPRO HD).
sCreeD at 2007-11-17 11:30:42 >

# 3 Re: Apple unveils Final Cut Studio 2
Looks excellent! I only wish I could afford it :)
Wonder how much new stuff will make it into FCE...
Amorya at 2007-11-17 11:31:51 >

# 4 Re: Apple unveils Final Cut Studio 2
I just watched the Demo Reel for the new Final Cut Studio 2... http://www.apple.com/finalcutstudio/action/?movie=nab
It rocks... and I was brought to tears by the song as soon as I realized it was "What a Wonderful World" by Joey Ramone :(
Poor Joey, being used in their marketing... even a very cool Demo Reel. :(
Sebastian
Slewis at 2007-11-17 11:32:46 >

# 5 Re: Apple unveils Final Cut Studio 2
I just watched the Demo Reel for the new Final Cut Studio 2... http://www.apple.com/finalcutstudio/action/?movie=nab
It rocks... and I was brought to tears by the song as soon as I realized it was "What a Wonderful World" by Joey Ramone :(
Poor Joey, being used in their marketing... even a very cool Demo Reel. :(
Sebastian
Poor? He's probably proud and honored that his music is being used posthumously.
# 6 Re: Apple unveils Final Cut Studio 2
While the FCS 2 release is appearing to be a very good one, and will cut the difference between it and Avid a bit more, it's the server that is the really big news here.
One of the biggest differences between Apple and Avid's product line-ups has been the lack of project and media control on the Apple side. This product seems to more than close that gap. While I'm not familiar with it, because it was just announced, if what I see is true, this is a very important release for Apple, and will end numerous complaints over the FCS package. From what I see, it may even give Apple a big advantage.
# 7 Re: Apple unveils Final Cut Studio 2
Poor? He's probably proud and honored that his music is being used posthumously.
"Spicy" and "Cheesy" from a Dorito's Commercial when he's singing/saying "And I think to myself..." don't exactly bring to mind "Proud" and "Honored"
Sebastian
Slewis at 2007-11-17 11:35:50 >

# 8 Re: Apple unveils Final Cut Studio 2
Between Motion 3 and Color I had to get a mop to wipe up the drool.. I could've really used both of them last week..
My main issue now is that I need to figure out how much I can get for my organs on the black market so I can buy a RedCam.. ;)
Solar at 2007-11-17 11:36:53 >

# 9 Re: Apple unveils Final Cut Studio 2
Between Motion 3 and Color I had to get a mop to wipe up the drool.. I could've really used both of them last week..
My main issue now is that I need to figure out how much I can get for my organs on the black market so I can but a RedCam.. ;)
Heh. $17K for the camera plus $3K for the lens is the only the start of the blood-letting. What will really drain you is the money for the multi-terabyte storage array you'll need to record at 2K or 4K.
The days of 1GB per 5 minutes on DV are at an end.
sCreeD at 2007-11-17 11:37:50 >

# 10 Re: Apple unveils Final Cut Studio 2
Heh. $17K for the camera plus $3K for the lens is the only the start of the blood-letting. What will really drain you is the money for the multi-terabyte storage array you'll need to record at 2K or 4K.
The days of 1GB per 5 minutes on DV are at an end.
Looks like we can look at a Spike in Xserve RAIDs and similar products then.
Sebastian
Slewis at 2007-11-17 11:38:51 >

# 11 Re: Apple unveils Final Cut Studio 2
"Spicy" and "Cheesy" from a Dorito's Commercial when he's singing/saying "And I think to myself..." don't exactly bring to mind "Proud" and "Honored"
Well, that's not Apple's fault. :)
# 12 Re: Apple unveils Final Cut Studio 2
Apple on Sunday introduced Final Cut Server, a new server application designed to work seamlessly with Final Cut Studio 2 to provide media asset management and workflow automation for post production and broadcast professionals.
The scaleable server application supports workgroups of any size, and includes a cross-platform client that enables content browsing, review and approval from within a studio or over the Internet.
The software automatically catalogs large collections of assets and enables searching across multiple volumes via a unique user interface. It was designed to manage the flow of work, as assets and projects move from producer to editor to artist through the entire production process.
“Final Cut Server’s powerful media asset management capabilities simplify managing the thousands of assets that make up a typical edit,” said Rob Schoeben, Apple’s vice president of Applications Product Marketing. “And Final Cut Server’s sophisticated workflow automation tools ensure projects flow smoothly through an organization, enabling everyone to be more productive.”
Final Cut Server automatically catalogs content, generating thumbnails and low resolution clip proxies in the process. Broad search capabilities extend from simple keywords to complex combinations of IPTC, XMP and XML metadata. Final Cut Server can configure a range of highly specific access controls that define user permissions on an asset or project basis.
The new Apple software includes customizable templates that manage the flow of work typically found in broadcast, post and education environments. Sophisticated watch-and-respond systems can be configured to track the progress of assets, alert editors as projects move through the production pipeline and automatically notify producers by email when a project is ready for evaluation. In addition, location-independent review and approval tools enable clients to view, annotate and approve content from anywhere.
Final Cut Server includes a time-saving shot selection and editing tool that supports drag and drop integration with Final Cut Pro 6 projects. An offline/online workflow enables editors to work with HD proxies in the field on a MacBook Pro. Final Cut Server integrates directly with Compressor 3 for delivery and provides pristine format conversions for publishing to broadcast television, web, iPod, Apple TV, DVD and mobile phones.
Pricing & Availability
Final Cut Server will be available this summer through the Apple Store , Apple’s retail stores and Apple Authorized Resellers for a suggested retail price of $999 (US) for one server and 10 concurrent client licenses, and $1,999 (US) for one server and unlimited client licenses. Full system requirements and more information on Final Cut Server can be found at Apple's web site.[ View this article at AppleInsider.com ] (http://www.appleinsider.com/article.php?id=2663)
# 13 Re: Apple unveils Final Cut Studio 2
Presenting at the National Association of Broadcasters conference on Sunday, Apple unveiled Final Cut Studio 2, a significant upgrade to its industry leading video production suite that delivers new creative tools designed expressly for editors.
Final Cut Studio 2 includes Final Cut Pro 6, which introduces Apple’s ProRes 422 format for uncompressed HD quality at SD file sizes and support for mixed video formats and frame rates in a single Timeline; Motion 3 featuring an intuitive 3D environment, paint and new behaviors; Soundtrack Pro 2 with dozens of innovative tools for multitrack editing, surround mixing and conforming sound to picture; Compressor 3 delivering powerful batch encoding for multiple formats with a single click; and DVD Studio Pro 4.2 for SD and HD DVD authoring. Final Cut Studio 2 also introduces “Color,” a professional color grading and finishing application for ensuring consistent color and creating signature looks.
“Final Cut Studio 2 was specifically designed to enable the rapidly growing community of over 800,000 Final Cut editors worldwide to animate, mix, grade and deliver their work as a natural extension of the editorial process,” said Rob Schoeben, Apple’s vice president of Applications Product Marketing. “Final Cut Studio 2 is the most powerful production suite on the planet.”
At the core of Final Cut Studio 2 is Final Cut Pro 6, the latest version of Apple’s Emmy award-winning editing software which includes a new Open Format Timeline that lets editors mix and match virtually any video format and frame-rate in a single Timeline without transcoding. ProRes 422, a new full raster, 10-bit 4:2:2 post production format produces stunning HD quality at SD file sizes, making it ideal for working efficiently across a SAN or on a MacBook Pro in the field. Companies including Panasonic, Sony and RED are embracing ProRes 422 as they continue to innovate on the next generation of cameras. Final Cut Pro 6 also includes optical flow based SmoothCam technology to remove unwanted or jarring camera movement with simple, easy-to-use tools. Deep integration with Motion includes the ability to edit Motion templates with video drop zones and editable text fields directly in Final Cut Pro.
New to Final Cut Studio is Color, which puts a logical task-based color grading and finishing workflow in the hands of every Final Cut Pro editor. The primaries in Color include advanced color correction tools such as gamma, lift and gain adjustments, as well as custom R, G, B and luma curves, and the secondaries provide the ability to isolate specific areas of an image with soft-edged mattes and custom-shaped vignettes, which can be tracked with ease. Professional scopes provide precise monitoring of chrominance and luminance values via waveforms, histograms and new 3D scopes. Color includes over 20 signature looks which can be customized to create a unique mood for any given project, and offers a seamless roundtrip workflow where projects can be sent from Final Cut Pro 6 directly to Color for grading, finishing and final rendering with 32-bit float 4:4:4 image processing.
Motion 3, the latest version of Apple’s motion graphics software, takes all the familiar Motion tools and extends them to a 3D environment. New camera behaviors add depth and realism with drag-and-drop simplicity. Vector based paint tools allow editors to easily create brushes with color, particles, video or pictures. A simple, yet highly precise match moving tool automatically maps any image or effect to the path of any other object. New retiming behaviors enable editors to slip and slide retiming effects on the Timeline without keyframes, while new audio behaviors allow users to easily create animations that respond to soundtrack volume and frequency. Motion 3 includes over 1500 new design elements including professional stock imagery, beautifully animated line drawings and stunning vector artwork.
Soundtrack Pro 2, a brand new version of the audio editing application in Final Cut Studio 2, features powerful new multitrack editing and recording tools in a streamlined interface that simplifies every aspect of the audio post production process. Soundtrack Pro 2 introduces a breakthrough heads up spotting display that lets editors precisely align effects and dialog with picture. Advanced take management tools enable editors to quickly combine pieces of the best takes to craft seamless performances. Stereo and surround mixing tools enable users to create 5.1 and stereo mixes in the same project, saving time and eliminating costly errors. Editors can work with a royalty-free library of over 5,000 professionally produced foley and sound effects, including over 1,000 surround sound effects and evocative multi-channel music tracks. A powerful new Conform tool enables users to synchronize and track changes between picture and sound editorial.
Compressor 3, the latest version of Apple’s industrial strength encoding tool, comes with a new streamlined interface and simplified workflows that make encoding and delivering in multiple formats easier and more efficient than ever. Powerful batch processing and job chaining capabilities enable editors to create pristine quality output for a wide range of delivery formats with a single click. Compressor 3 extends support for industry-standard codecs such as MPEG-2 and H.264 to include new drag-and-drop presets for delivery to broadcast television, web, iPod, Apple TV™, DVD and mobile phones. Dynamic filters applied during pre-processing now support timecode overlays, audio/video fade in and out, and animated watermarks that can be applied directly from Motion projects.
Apple today also introduced Final Cut Server, a powerful new server application that works seamlessly with Final Cut Studio 2 to provide media asset management and workflow automation for post production and broadcast professionals.
Pricing & Availability
Final Cut Studio 2 will be available in May through the Apple Store, Apple’s retail stores and Apple Authorized Resellers for a suggested retail price of $1,299 (US). Registered users of the current version of Final Cut Studio can upgrade for $499 (US) and registered users from any previous version of Final Cut Pro can upgrade for $699 (US). Full system requirements and more information on Final Cut Studio 2 can be found at Apple's website.[ View this article at AppleInsider.com ] (http://www.appleinsider.com/article.php?id=2664)
# 14 Re: Apple unveils Final Cut Studio 2
I have been watching the videos. THIS IS AMAZING!
does anyone think they borrowed some of the 3D engine stuff from Pixar? Is that even possible?
josa92 at 2007-11-17 11:43:01 >

# 15 Re: Apple unveils Final Cut Studio 2
Yes, just saw this too. A very unusal time to release this news on Sunday. Have never see the new product released on SUNDAY, normally release on either Monday to Wednesday.
Funky :)
Umm this is NAB. The place for FCS to debut. Sunday is also the unoffical opening of it, as exibit starts tomorrow, and yesturday was the pre parties.
Sunday is THE day as far as NAB is concerned
I almost was able to goto the event, but unfortunely not as it's not in my schedule. Actually a lot of people was able to go but couldn't which seems like apple schedule this very very late in the process. Though it's nothing new at NAB. ALmost every big vendor send out invites like a day before the limit. Almost always it's insiders in apple who get to go simply because there's such a short window.
I'm surpised and not surpised. Almost everything is expected depending on your angles. You have one side like, "apple is going to go toe to toe with avid" while the rebuttal was, "Apple wouldn't scew their relationship with so many vendors"...with both side grinning.
But everyone I knew working with apple said, NDA, but it's going to be software(i.e. FCS).
In the end...they are going after avid, with the HW bob complete solution.
Kuku at 2007-11-17 11:43:55 >

# 16 Re: Apple unveils Final Cut Studio 2
Heh. $17K for the camera plus $3K for the lens is the only the start of the blood-letting. What will really drain you is the money for the multi-terabyte storage array you'll need to record at 2K or 4K.
The days of 1GB per 5 minutes on DV are at an end.Considering REDCAM is not competing against your average HD-Cam, it isn't that bad -- this is a 4-k cam that competes with the ~$150,000 Sonys.
This is for feature films...not youtube videos, or even the evening news.
# 17 Re: Apple unveils Final Cut Studio 2
Whoa! I watched the FCServer video and they mention something along the lines of Windows users being able to preview segments. (Halfway through when the blonde woman is working). Just after that they show what looks like a Windows viewer client (??) because it's using a white pointer rather than the Mac black. The rest of interface was Pro Apps slate. They never showed it full screen to see if it had OS X or Windows window buttons.
I thought they were just referring to the video format, but is there a Windows client in the works?
sCreeD at 2007-11-17 11:45:57 >

# 18 Re: Apple unveils Final Cut Studio 2
Yeah I was alluding to the relative lower cost of the camera itself.
Larger market evening news are going HD too.
sCreeD at 2007-11-17 11:47:01 >

# 19 Re: Apple unveils Final Cut Studio 2
I have been watching the videos. THIS IS AMAZING!
does anyone think they borrowed some of the 3D engine stuff from Pixar? Is that even possible?
Camera stabilization and the Color node-like approach are both derived from Shake. I can't wait until the successor to Shake is released. Shake's interface is not exactly the most intuitive..
Neruda at 2007-11-17 11:48:00 >

# 20 Re: Apple unveils Final Cut Studio 2
Overall, a very nice update. Well worth the wait.
# 21 Re: Apple unveils Final Cut Studio 2
Whoa! I watched the FCServer video and they mention something along the lines of Windows users being able to preview segments. (Halfway through when the blonde woman is working). Just after that they show what looks like a Windows viewer client (??) because it's using a white pointer rather than the Mac black. The rest of interface was Pro Apps slate. They never showed it full screen to see if it had OS X or Windows window buttons.
I thought they were just referring to the video format, but is there a Windows client in the works?
Final Cut Server will have a client each for Mac OS and Windows.
# 22 Re: Apple unveils Final Cut Studio 2
This is the motion upgrade I've been waiting for. Bye bye After Effects! :D
# 23 Re: Apple unveils Final Cut Studio 2
This is the motion upgrade I've been waiting for. Bye bye After Effects! :D
Do you think ? Still no expresions though ... so camera shake , wobble and WIGGLE funstions are probably still not going to exist. ( Unless apple has wiggle plug in , that'd be cool)
# 24 Re: Apple unveils Final Cut Studio 2
Do you think ? Still no expresions though ... so camera shake , wobble and WIGGLE funstions are probably still not going to exist. ( Unless apple has wiggle plug in , that'd be cool)
There are ways around that. Old skool skills can do all but the most demanding ones. Unless you mean amateur sources...those are of a different breed.
Sure it's nice, but that's why you pay more for higher stuff and 3rd party stuff. This is FCS, not a master collection post plus.
Kuku at 2007-11-17 11:53:08 >

# 25 Re: Apple unveils Final Cut Studio 2
Do you think ? Still no expresions though ... so camera shake , wobble and WIGGLE funstions are probably still not going to exist. ( Unless apple has wiggle plug in , that'd be cool)
For me at least. :)
I'm not an advanced After Effects user, there are many features I've surely never touched, but I am a big user of the camera and lighting, and now that Motion has that I'm hoping to cut one more program out of my workflow (and budget). Being able to render my animations directly in the Final Cut timeline, which don't need to be archived because they are re-renderable, is a major time and workflow saver; I've been trying to use Motion as much as possible, but find myself back in After Effects whenever I wanted to use camera and lighting effects. So at least for me, Motion should now do everything I need from an animation program at this time :)
Regarding wobble and wiggle, one could always opt to just keyframe the camera (especially easy with Motion's recording capabilities) if Apple doesn't allow behaviors to be applied to the camera itself.
# 26 Re: Apple unveils Final Cut Studio 2
so what's the verdict from the pros? Is this is a big deal that'll sell a lot of software (and of course your movies/content) and hardware or just another day?
sandau at 2007-11-17 11:55:14 >

# 27 Re: Apple unveils Final Cut Studio 2
so what's the verdict from the pros? Is this is a big deal that'll sell a lot of software (and of course your movies/content) and hardware or just another day?
I don't think a proper verdict can be made until the pros actually got a chance to test this software themselves. With some of it not coming out for months, that's rather hard. :)
# 28 Re: Apple unveils Final Cut Studio 2
I don't think a proper verdict can be made until the pros actually got a chance to test this software themselves. With some of it not coming out for months, that's rather hard. :)
No PRO here but Final cut pro has everything i've wanted now ... timeline is now on par with Premiere and everything else was already just as good or better , so that's great.
Color is something i'll have to see ... seems VERY robust from demo. If it's as advertized , it's killer app.
Motion 3 did exactly what we expected. 3D. I didnt use Motion 2 much ( if at all ) because of lack of lights / camera / 3d. Still not AE killer i was hoping for. I guess that's going to be Shake's successor.
But for christ sake , where's our GPU ?!?! My Mac Pro is dying with 7300GT. It's joke of a card for $4k machine. Motion/Color/and now parts of Final Cut pro are offloaded to GPU yet Mac's have day before yesterday's GPU's in their best computers. I dont know what to say anymore.
# 29 Re: Apple unveils Final Cut Studio 2
Final Cut Server is coming from Apple's acquisition of Proximity Corporation and Color comes from the acquisition of Silicon Color.
FC Server was needed to compete with Avid's Unity. Proximity has an impressive client base of 150 broadcasters. That does give Apple Server a great head start.
Color is what looks most exciting for me and what I do. Unfortunately I'm not at NAB this year to test it out.
I also wish I were there to ask about RED. Apple confirms that it supports REDCODE, which is Red's codec. But they don't explicitly say if and how FCP supports 4K.
# 30 Re: Apple unveils Final Cut Studio 2
Color is something i'll have to see ... seems VERY robust from demo. If it's as advertized , it's killer app.
Final Touch was already a mature product.
# 31 Re: Apple unveils Final Cut Studio 2
Wow that RED camera + lens is a little more expensive than a Toyota Corolla but man its cheap in the world of pro gear though. Looks like it will be able to replace or get real close Film at that point.
For those who think 17+3K is expensive, try buying a Panavision camera and lets see how much film will cost.
Looks like for 30K you can build a nice setup for Pro work. (RED + Mac Pro and finalcut and other necessities)
I remember back when nonlinear editing was newfangled stuff running on turnkey systems costing a shitload of money, 30K would not even get you in the door just for the editor.
# 32 Re: Apple unveils Final Cut Studio 2
try buying a Panavision camera and lets see how much film will cost
Panavision doesn't sell cameras. Rental only.
A new Arriflex camera can get over $100,000. From what we've seen so far RED does not really replace all of the functionality of an Arri 435.
http://www.arri.com/prod/cam/435xtreme/prod_img/xtreme_head.jpg
# 33 Re: Apple unveils Final Cut Studio 2
Panavision doesn't sell cameras. Rental only.
A new Arriflex camera can get over $100,000. From what we've seen so far RED does not really replace all of the functionality of an Arri 435.
http://www.arri.com/prod/cam/435xtreme/prod_img/xtreme_head.jpg
Whats a base gold + lens rental going for 4000-5000 bucks a week?
Yeah but you are talking a huge price differential and I think with the RED you are getting a shit load of bang for the buck at the moment and no film cost.
I see a new future with this new stuff coming down the pipe, opening up the doors for some quality stuff from smaller productions etc..
# 34 Re: Apple unveils Final Cut Studio 2
Could Apple ProRes 422 be the key to something even bigger? HD quality at SD file sizes. Hmmm... Could this be used to deliver HD iTunes content?
murk at 2007-11-17 12:03:24 >

# 35 Re: Apple unveils Final Cut Studio 2
Could Apple ProRes 422 be the key to something even bigger? HD quality at SD file sizes. Hmmm... Could this be used to deliver HD iTunes content?
Of course, Apple really means compressed HD at uncompressed SD file sizes, which are not small to begin with (17MBytes/s?). These editing codecs are completely different from delivery codecs like H.264, so don't jump to conclusions.
wmf at 2007-11-17 12:04:18 >

# 36 Re: Apple unveils Final Cut Studio 2
Of course, Apple really means compressed HD at uncompressed SD file sizes, which are not small to begin with (17MBytes/s?). These editing codecs are completely different from delivery codecs like H.264, so don't jump to conclusions.
Thanks for yanking my foot out of my mouth so quickly.:lol:
murk at 2007-11-17 12:05:20 >

# 37 Re: Apple unveils Final Cut Studio 2
Yes, just saw this too. A very unusal time to release this news on Sunday. Have never see the new product released on SUNDAY, normally release on either Monday to Wednesday.
It's not released. Still, a product announcement on a Sunday is rare. A trade show like this is a bit of an exception, they need to promote it when the expo opens tomorrow.
JeffDM at 2007-11-17 12:06:23 >

# 38 Re: Apple unveils Final Cut Studio 2
Yeah I was alluding to the relative lower cost of the camera itself.
Larger market evening news are going HD too.
Yes, but they don't need RED to do that, the extra resolution is just thrown away anyway, by the time there is a broadcast format that can use it, the footage they capture isn't that important. Granted, the defacto standard for local evening news seems to be XDCAM HD, even the cheapest of those cameras aren't that are much cheaper than the base price of RED One. I think XDCAMs are usually a complete camera without requiring expensive add-ons just to make it work, like with RED.
JeffDM at 2007-11-17 12:07:27 >

# 39 Re: Apple unveils Final Cut Studio 2
Panavision doesn't sell cameras. Rental only.
A new Arriflex camera can get over $100,000. From what we've seen so far RED does not really replace all of the functionality of an Arri 435.
http://www.arri.com/prod/cam/435xtreme/prod_img/xtreme_head.jpg
Ah! For my old Arri 16Bl Quartz with Nagra. Nothing like having an assistant follow you around with a recorder.
# 40 Re: Apple unveils Final Cut Studio 2
Yeah but you are talking a huge price differential and I think with the RED you are getting a shit load of bang for the buck at the moment and no film cost.
Its possible, we'll have to wait until people can actually use it. You may end up getting what you pay for.
I see a new future with this new stuff coming down the pipe, opening up the doors for some quality stuff from smaller productions etc..
This has been said every year since 2000 when Sony launched HDCAM. So far its been a mixed bag.
Could Apple ProRes 422 be the key to something even bigger?
This is nothing new. NLE's have always used lower resolution proxy files to lower storage requirements. Back in the 90's hard drive storage was extremely expensive. These proxy files are used to cull the entire piece down to the final edit. The time code of the final edit is then used to digitize and conform the full resolution video into the final edited piece. That eliminates the need to ever store all of the raw full resolution footage.
The problem in the past has been that the low resolution proxy files looked like crap. That could make it difficult to see flaws in the image that you do see later at full resolution.
# 41 Re: Apple unveils Final Cut Studio 2
Ah! For my old Arri 16Bl Quartz with Nagra. Nothing like having an assistant follow you around with a recorder.
Then having to resolve 1/4" to mag, editing on a flatbed, mixing down from selsyn locked dubbers....
Good times.
# 42 Re: Apple unveils Final Cut Studio 2
Then having to resolve 1/4" to mag, editing on a flatbed, mixing down from selsyn locked dubbers....
Good times.
Yeah. And wouldn't you know, after I sold it in '86, a friend wanted to do a documentary, and he figured as I had the camera...
# 43 Re: Apple unveils Final Cut Studio 2
I have been watching the videos. THIS IS AMAZING!
does anyone think they borrowed some of the 3D engine stuff from Pixar? Is that even possible?
Probably not. Pixar and Apple share a CEO but that doesn't mean they'd share code as freely.
Camera stabilization and the Color node-like approach are both derived from Shake. I can't wait until the successor to Shake is released. Shake's interface is not exactly the most intuitive..
The smoothcam looks even easier to use in FCP6 than in Shake. I'm sure the Shake version probably has more control but damn. Nice job Apple. I have high hopes for Phenomenon ..I hope it's ready by NAB 2008
Final Cut Server is coming from Apple's acquisition of Proximity Corporation and Color comes from the acquisition of Silicon Color.
FC Server was needed to compete with Avid's Unity. Proximity has an impressive client base of 150 broadcasters. That does give Apple Server a great head start.
Color is what looks most exciting for me and what I do. Unfortunately I'm not at NAB this year to test it out.
I also wish I were there to ask about RED. Apple confirms that it supports REDCODE, which is Red's codec. But they don't explicitly say if and how FCP supports 4K.
Yeah I'm thinking 4K work "must" be ProRes 422. I've downloaded all the docs I can on Apple Sales web and if there's any clarification I'll update.
Oh yeah Soundtrack Pro rocks. Now I needs a 5.1 monitoring system.
Blue Sky?
http://www.abluesky.com/user/images/cat/view/ProDesk_51.jpg
Also of note. FXplug isn't just a scripting enviroment anymore. It's a full fledged GPU enabled plugin architecture. We're going to see some really cool stuff for this now that developers can tape into the GPU through FCP
Color ...you can tell Apple "quickly" integrated Color into FCS. It's widgets and UI still smack of Silicon Color. I'm sure Apple squashed some bugs which vexed owners and it's going to be solid but watch out for the next version where Apple engineers get some time to work on it.
# 44 Re: Apple unveils Final Cut Studio 2
But for christ sake , where's our GPU ?!?! My Mac Pro is dying with 7300GT. It's joke of a card for $4k machine. Motion/Color/and now parts of Final Cut pro are offloaded to GPU yet Mac's have day before yesterday's GPU's in their best computers. I dont know what to say anymore.
Same here. Why are there no 8800GTS/GTX, or even a 1950XTX for the Mac Pro...? It can't be that hard to put an EFI Rom on one of those.
I really hope that we'll see the upcoming ATI Generation (R600) for the Mac Pros soon. Aperture and FC would benefit greatly.
# 45 Re: Apple unveils Final Cut Studio 2
This is a fantastic update. Multiple res and format on the timeline is a huge timesaver. My only real complaints about FCP up to now have been bugs rather than functionality so hopefully they will have been addressed.
Motion 3 looks superb. 3D manipulation in AE can be a pain, it looks as if M3 should provide a smoother more intuitive workflow. Yes there is now wiggle and all that stuff.
Soundtrack is starting to look like a professional piece that I could actually use rather than having go the Digital Performer/Logic/ProTools route. It SO needed the easy crossfade function.
The inclusion of Color for 'free', a $25.000 piece of software last time it was on the market, is truly astonishing. There is NOTHING on the market that can compete at this level and many smart people will be buying FCS and an OctoMac just for this. Amazing.
NB.
ProRes422 is not a proxy format by the way, its an 8 or 10bit intermediate. With the AJA hardware in and out there should be no need for further on-line conforming.
If anybody DOESN'T think that the RED camera is going to take over the film world then they really haven't been paying attention.
# 46 Re: Apple unveils Final Cut Studio 2
Everything looks great in the upgrade but DVD Studio.
I was hoping for BluRay support in DVD Studio. DVD Studio supports HD-DVD but not BluRay.
BluRay burners are available but DVD Studio doesn't support them.
Sergei at 2007-11-17 12:15:32 >

# 47 Re: Apple unveils Final Cut Studio 2
Same here. Why are there no 8800GTS/GTX, or even a 1950XTX for the Mac Pro...? It can't be that hard to put an EFI Rom on one of those.
I really hope that we'll see the upcoming ATI Generation (R600) for the Mac Pros soon. Aperture and FC would benefit greatly.
It isn't difficult. Apple decides what we need, and they provide that.
Many of us don't agree with Apple's choices, but tough. That's what comes from selling only a few open boxes. Other manufacturers simply aren't interested in producing cards for it. Even ATI, who has been Apple's biggest supporter over the years, has given up recently. Hopefully with CS3, and Apple's new software, enough machines will be sold for that to change, but don't wait for it.
# 48 Re: Apple unveils Final Cut Studio 2
Anyone with experience in AfterEffects have any impressions on the Motion update? My initial impression is: improved, but still needs improving to really compete w/AE.
# 49 Re: Apple unveils Final Cut Studio 2
Anyone with experience in AfterEffects have any impressions on the Motion update? My initial impression is: improved, but still needs improving to really compete w/AE.
Motion 3 seems to be encroching more into AE's field, but without actually using it, it's hard to tell just how far. Motions advantages have been with working with feel, AE's advantages have been with with precision. I wouldn't be surprised to see both converging more and more.
# 50 Re: Apple unveils Final Cut Studio 2
Final cut server fills a much needed void in the editing world! Places that have many editing stations have been dying for a proper way to unite their bays, this is very smart and great timing.
FCP studio is friggin beautiful, I'm so impressed with everything, but one thing is for home use it looks like my 15" mbp can't run colour? wtf? I figure it'll probably work anyways but apple just won't advertise as such, at least I hope, because colour is all kinds of crazy useful to me.
ecking at 2007-11-17 12:19:34 >

# 51 Re: Apple unveils Final Cut Studio 2
Any ideas if the NAB Apple event video will be posted to Apple.com today? I'm really looking forward to seeing it... almost as much as the iPhone keynote video.
# 52 Re: Apple unveils Final Cut Studio 2
If anybody DOESN'T think that the RED camera is going to take over the film world then they really haven't been paying attention.
Yeah RED is exciting and all but people are getting unrealistically over excited about owning it. Yes it's cheap for what you get, but how many pros actually own a varicam or their own XDCAM? Most people owning a 20,000 - 25,000 camera makes no sense. The people that can and should buy it will, but already the waiting list is making people that preorder not even get one until a year after it ships, and that's if you ordered already.
Imo the best thing about RED isn't the price to own, it'll be the price to rent, you should be able to get 2 weeks for like 2-3 grand. At that price that's awesome, much better than the crack talk most people on the internet are like: "I now own an HVX and my next camera will be a RED!"
I mean like wtf, if you own an HVX, RED is a ridiculous step up in price and features, if you were happy with any of the 10k and down cameras, personally owning RED should make next to no sense.
ecking at 2007-11-17 12:21:35 >

# 53 Re: Apple unveils Final Cut Studio 2
If anybody DOESN'T think that the RED camera is going to take over the film world then they really haven't been paying attention.
Cameras have been launched for the past 7 years where this same claim has been made every year.
The problem with this assertion is that in real world production no one camera fits all situations. When shooting film, productions are typically using 3 or 4 different types of cameras. Because they all have different advantages and abilities.
Productions that only shoot digital are giving up some advantages that are gained with shooting film. In reality the one area where digital cameras are making a major inroads into movie production is in visual effects. VFX people prefer to work with digital images, and the rest of the movie is typically shot on film.
# 54 Re: Apple unveils Final Cut Studio 2
ProRes422 is not a proxy format by the way, its an 8 or 10bit intermediate. With the AJA hardware in and out there should be no need for further on-line conforming.
A proxy and an intermediate would basically be the same thing. It looks as though you are pointing out that ProRes422 is a video format in of itself.
But if the intent is to finish with uncompressed 4:4:4 HD ProRes422 can be used as a proxy.
# 55 Re: Apple unveils Final Cut Studio 2
A proxy and an intermediate would basically be the same thing. It looks as though you are pointing out that ProRes422 is a video format in of itself.
But if the intent is to finish with uncompressed 4:4:4 HD ProRes422 can be used as a proxy.
A proxy and an intermediate are not the same thing as you well know.
# 56 Re: Apple unveils Final Cut Studio 2
Cameras have been launched for the past 7 years where this same claim has been made every year.
The problem with this assertion is that in real world production no one camera fits all situations. When shooting film, productions are typically using 3 or 4 different types of cameras. Because they all have different advantages and abilities.
Productions that only shoot digital are giving up some advantages that are gained with shooting film. In reality the one area where digital cameras are making a major inroads into movie production is in visual effects. VFX people prefer to work with digital images, and the rest of the movie is typically shot on film.
Nope. You're still not getting it.
# 57 Re: Apple unveils Final Cut Studio 2
Nope. You're still not getting it.
If you don't think he's getting it, explain it to us.
# 58 Re: Apple unveils Final Cut Studio 2
Yeah RED is exciting and all but people are getting unrealistically over excited about owning it. Yes it's cheap for what you get, but how many pros actually own a varicam or their own XDCAM? Most people owning a 20,000 - 25,000 camera makes no sense. The people that can and should buy it will, but already the waiting list is making people that preorder not even get one until a year after it ships, and that's if you ordered already.
Imo the best thing about RED isn't the price to own, it'll be the price to rent, you should be able to get 2 weeks for like 2-3 grand. At that price that's awesome, much better than the crack talk most people on the internet are like: "I now own an HVX and my next camera will be a RED!"
I mean like wtf, if you own an HVX, RED is a ridiculous step up in price and features, if you were happy with any of the 10k and down cameras, personally owning RED should make next to no sense.
Its a film camera replacement. Many, many DP's own their own cameras and many have placed (multiple) orders for RED. Who is forcing you to buy one? Do what you like.
# 59 Re: Apple unveils Final Cut Studio 2
A proxy and an intermediate are not the same thing as you well know.
They don't mean exactly the same thing but both terms imply a state between the raw material and finished product.
Its a film camera replacement. Many, many DP's own their own cameras and many have placed (multiple) orders for RED.
As I described above there isn't really one type of film camera. There are different cameras that perform different tasks and RED does not in any way replace them all.
DP's that shoot Hollywood movies don't own their own cameras, because you don't use one type of camera for everything.
Its mostly in the video world where people actually own their own equipment and would more than likely be the customer base for RED.
# 60 Re: Apple unveils Final Cut Studio 2
I have been watching the videos. THIS IS AMAZING!
does anyone think they borrowed some of the 3D engine stuff from Pixar? Is that even possible?
Pixar uses software rendering engines. The 3D stuff here is hardware accelerated. I noticed some stuff from Shake as mentioned already.
Camera stabilization and the Color node-like approach are both derived from Shake. I can't wait until the successor to Shake is released. Shake's interface is not exactly the most intuitive..
I have a feeling they are gearing up for some hardware accelerated software, which I wouldn't like at all given that Apple's GPU offerings are mostly below par again as other people have said. It really doesn't make sense, push as much as possible onto the graphics card and then sell machines that choke under the load. It's just silly because it makes the software worthless. Shake in its current incarnation will run on old G4s and even G3s at a push but Motion won't even run on Apple's brand new low end machines.
I'm not against the move towards what is clearly faster rendering - I recently did that effect they show in the video with the rays coming from behind objects in Shake and it's certainly not real-time - I just think they need to step up the GPU support. They should be putting X1600 in the low end, 7600GT in the mid end and X1900XT in the high end by default.
I actually love Shake's interface though, I find most other software unintuitive. Shake does need some improvements though. It seems to slow down quite easily and can get hung up at the simplest thing. I'm actually scared to hit undo a lot of the time because it's so unpredictable. The caching isn't all that good IMO either. I read a lot of articles saying Nuke's caching is much better - I'm sure a lot of those articles are from fanboys but I know Shake's needs improving. And still no particle generator but they put one in Final Cut 6.
It looks to me like they are breaking Shake down piece by piece and dropping bits in here and there between FCP and Motion and using hardware acceleration where they can. If this is the case, I probably won't be too happy because like I say, I actually like the way Shake works and I hate the way Motion works. The first version of Motion I used was terrible, very unstable, simplistic/under-powered - it felt like it should have been in the ilife bundle - and the unique transform setup it has didn't make much sense to me at all (throw/catch etc).
Marvin at 2007-11-17 12:29:49 >

# 61 Re: Apple unveils Final Cut Studio 2
Could Apple ProRes 422 be the key to something even bigger? HD quality at SD file sizes. Hmmm... Could this be used to deliver HD iTunes content?
OMG you could be right!!! :wow:
# 62 Re: Apple unveils Final Cut Studio 2
1) Any info on the "cross platform" client for Final Cut Server?
2) Any sites hosting the video Sunday's NAB keynote?
# 63 Re: Apple unveils Final Cut Studio 2
i really wish apple would open this product line to offering standalone products. i know it's all designed to integrate flawlessly with the rest of the products in the suite but i honestly don't need final cut, dvd studio pro or soundtrack pro, but i could make some good use out of motion. it looks great but i can't justify to my boss spending $1200 on a suite when we are really only going to use one of the apps, which originally sold as a standalone app for $300. if they were to bring that back...i would be very interested
# 64 Re: Apple unveils Final Cut Studio 2
From the NAB report on hdforindies.com
Other gossipy bit - Red is developing new product lines - 4K projectors (yes plural), 4K displays, and a mini, handheld professional camera. No timetable, no prices, just know they are coming. Perhaps what they are showing at the booth will be convincing enough for folks to take them seriously when they say they are going to do something.
This is VERY encouraging :D
http://www.studiodaily.com/main/news/headlines/7981.html
The RED Digital Cinema tent is much bigger this year and the crowds are enormous! In the midst of the stampede to get to the RED booth at 9:am, I had the chance to sit down with Ted Schilowitz of RED and get the lowdown on the other RED “scoops” not covered in my RED @ NAB, Part 1 article…and they are eye-openers indeed:
1. RED is developing a Professional Pocket Camera – a miniature camera. Ted couldn’t give me any further details on it, but said there would be more info released in the coming weeks.
2. RED is also developing a new line of 4k displays
3. RED is also developing a new 4k projector
With RED’s completion of development of the RED One camera system, announcement of a new line of S35mm cine prime lenses, a new close focus 18-50mm cine zoom lens, Apple support for REDCODE, 4k display of the 4k REDCODE RAW footage shot by Peter Jackson, and now these new announcements above, RED seems to have placed all the pieces of a beginning-to-end workflow on the table.
The Peter Jackson footage is stunning: plane-to-plane footage with WW1-era biplanes, period war scenes, etc. Projected in 4k, it is really breathtaking stuff – lots of gasps and sighs in the crowd!
With shipping of the completed RED cameras just around the corner, RED Digital Cinema has now moved from being a “we’re going to build this” company into a new status of a “we have built this, and we’re also going to build this” company. What remains now is for the new RED camera, lenses, and accessories to be tested in the field by independent producers, directors, and cinematographers. That will happen immediately! (see below)
I like the idea of a smaller affordable Red camera. It'll be a long time before I'm looking at 4k for projection although a 4k projector with enough light output would make for an awesome screening room.
# 65 Re: Apple unveils Final Cut Studio 2
But they don't explicitly say if and how FCP supports 4K.
I think this is explictly stated in:
http://www.apple.com/finalcutstudio/action/?movie=red
Neruda at 2007-11-17 12:34:46 >

# 66 Re: Apple unveils Final Cut Studio 2
Yes I've seen that video. He must mean that you can shoot 4K and import the footage with compression from REDCODE or ProRes422. The obvious sign of this is the MacBook Pro. There is absolutely no way a MBP can deal with 4K files. There is no interface connection that has enough bandwidth to send a 4K file. There is no way to store 4K files and there is no way to monitor 4K files. MacBookPro cannot reliably or accurately work with 1080HD.
That is the reason why AJA created this device so that the MacBook Pro can work with 1080HD.
http://www.aja.com/images/prodcardmid/IoHD.gif
Here are the type of ports needed to deal with high resolution images.
http://www.aja.com/images/backpanels/IoHD_sm.jpg
# 67 Re: Apple unveils Final Cut Studio 2
The Apple booth is pretty nice. I didn't bring my card reader or camera cable, so I can't upload any pics. Also, I didn't ask, but nothing there gave me any indication that AVCHD was going to be supported in any manner. I tried to ask Brad Wright of HDVxDV if he was planning to make a conversion program (IMO, he's the obvious third party that would do it), but he left the booth that I saw him at and I didn't see him again.
The RED booth is a bit insane. It's an enclosure that looks like a red canvas "barn". The times I walked by the booth, the line to get in wrapped half way around the barn. I do agree with the sentiment that it's not all things to all people, but it looks like it's extremely adaptable too. As far as I can tell, the 4k res is not 4:4:4 so that might cause some problems for those wanting to composite at 4k. Not that it matters for FCS, I didn't see a clear indication in any of the specs that it supports 4k in any form.
JeffDM at 2007-11-17 12:36:57 >

# 68 Re: Apple unveils Final Cut Studio 2
I didn't ask, but nothing there gave me any indication that AVCHD was going to be supported in any manner.
i was wondering about that, but I doubt it means anything. Apple seems to support codec's when it arbitrarily feels like it. With out a doubt eventually apple will support AVCHD and AVC-i.
Were you able find out why DVDSP does not support blu-ray?
# 69 Re: Apple unveils Final Cut Studio 2
Its a film camera replacement. Many, many DP's own their own cameras and many have placed (multiple) orders for RED. Who is forcing you to buy one? Do what you like.
Buddy I'm not talking about broadcast, I'm talking about FILM DPs, they don't own their own cameras, because those cameras are not for sale. And even if they were why would anyone buy what a studio would pay for?
I'm talking about RED in the realm of movie making which believe it or not is RED's primary purpose.
Why would Peter Jackson's DP spend his own money to buy a RED if studio would pay for the rental for every picture they worked on?
ecking at 2007-11-17 12:38:59 >

# 70 Re: Apple unveils Final Cut Studio 2
Am I the only one amazed that the FCP 6 interface is still not updated to the Pro look seen in DVD SP, Compressor and Motion? Pretty soon it will be the only Apple product still sporting ye olde brushed metal! WTF!?
# 71 Re: Apple unveils Final Cut Studio 2
i was wondering about that, but I doubt it means anything. Apple seems to support codec's when it arbitrarily feels like it. With out a doubt eventually apple will support AVCHD and AVC-i.
Were you able find out why DVDSP does not support blu-ray?
I think they did add some stuff like XDCAM HD support, IIRC, announced at IBC last year. BTW, there is a new Sony on display that uses ExpressCard/34 memory cards in a format called XDCAM EX. I think they showed cards up to 32GB. You can pop the card into a MBP and just import the video from the memory card like you would a hard drive. Panasonic did similar with P2 being PC Card, but P2 doesn't work on newer machines without an adapter, it's like they jumped the gun by a year.
I asked about your questions and a few other things. AVC-Intra is supported, they even had one station showing that, it was converted into ProRes 422. AVCHD is "not right now", no time frame given, but then, even S
JeffDM at 2007-11-17 12:40:58 >

# 72 Re: Apple unveils Final Cut Studio 2
Am I the only one amazed that the FCP 6 interface is still not updated to the Pro look seen in DVD SP, Compressor and Motion? Pretty soon it will be the only Apple product still sporting ye olde brushed metal! WTF!?
What the hell are you talking about? Final Cut Pro does not have bushed metal by ANY means whatsoever. Not even Final Cut Pro 5 did.
# 73 Re: Apple unveils Final Cut Studio 2
What the hell are you talking about? Final Cut Pro does not have bushed metal by ANY means whatsoever. Not even Final Cut Pro 5 did.
Well, friend, if you take a look at the transport control sections (you know, the bits where the play button is located) of the Viewer and the Canvas windows you'll see what I'm talking about - sure looks brushed to me! (You know it's nice to check these things before posting!)
And my point was also about the lack of consistency between FCP and the other members of the Final Cut Studio suite. So there.:p
# 74 Re: Apple unveils Final Cut Studio 2
Well, friend, if you take a look at the transport control sections (you know, the bits where the play button is located) of the Viewer and the Canvas windows you'll see what I'm talking about - sure looks brushed to me! (You know it's nice to check these things before posting!)
And my point was also about the lack of consistency between FCP and the other members of the Final Cut Studio suite. So there.:p
I know what you mean Nick. Final Cut Pro is looking kind of old and stodgy when compared to the new hottness of Motion, STP and Compressor. I wonder why they made no attempts to align the UI elements.
Perhaps there's a planned update that is coming in the fall which will upgrade DVD SP to version 5 and refreshen FCP's UI a bit along with Leopard support.
# 75 Re: Apple unveils Final Cut Studio 2
I know what you mean Nick. Final Cut Pro is looking kind of old and stodgy when compared to the new hottness of Motion, STP and Compressor. I wonder why they made no attempts to align the UI elements.
Perhaps there's a planned update that is coming in the fall which will upgrade DVD SP to version 5 and refreshen FCP's UI a bit along with Leopard support.
We can dream - in any case, I still love FCP, and brushed is just an annoyance to my OCD I guess! And the overall suite looks very cool, esp. the increased integration/round tripping between apps etc. Must - justify - expense
# 76 Re: Apple unveils Final Cut Studio 2
Well, friend, if you take a look at the transport control sections (you know, the bits where the play button is located) of the Viewer and the Canvas windows you'll see what I'm talking about - sure looks brushed to me! (You know it's nice to check these things before posting!)
And my point was also about the lack of consistency between FCP and the other members of the Final Cut Studio suite. So there.:p
Yeah, I just checked it out. Sure is strange that Apple can't seem to get something this siomple together. How much time would it take?
# 77 Re: Apple unveils Final Cut Studio 2
We can dream - in any case, I still love FCP, and brushed is just an annoyance to my OCD I guess! And the overall suite looks very cool, esp. the increased integration/round tripping between apps etc. Must - justify - expense
It's strange. I think that I'm the only one around here that actually LIKES brushed metal. Well, maybe that's because I have had a machine shop downstairs for many years, and like metal. :lol:
# 78 Re: Apple unveils Final Cut Studio 2
I feel your pain guys. I am aslo quite obsessive when it comes to UIs and the fact that FCP6 STILL has the old interface drives me nuts. It would just make perfect sense to update it to match the rest of the suite, and it wouldn't exactly take much time either. WHY WHY WHY!?
Well anyway, like someone posted above we can only hope that apple has an update up its sleeve. But I seriously doubt it. :\
# 79 Re: Apple unveils Final Cut Studio 2
I feel your pain guys. I am aslo quite obsessive when it comes to UIs and the fact that FCP6 STILL has the old interface drives me nuts. It would just make perfect sense to update it to match the rest of the suite, and it wouldn't exactly take much time either. WHY WHY WHY!?
Well anyway, like someone posted above we can only hope that apple has an update up its sleeve. But I seriously doubt it. :\
The worst part is - IT'S JUST THE BLOODY TRANSPORT CONTROLS!!
Hey, has no enterprising GUI hacker out there found a way to replace those few resource files with something more appealing? Of course Shapeshifter does nothing to FCP.
Anyone? Beuller?
# 80 Re: Apple unveils Final Cut Studio 2
I asked about your questions and a few other things. AVC-Intra is supported, they even had one station showing that, it was converted into ProRes 422. AVCHD is "not right now", no time frame given,
OK it does support AVC-I now. I imagine more will come with Leopard.
# 81 Re: Apple unveils Final Cut Studio 2
So how soon after FCPro releases might we see any upgrades to FC Express? thoughts?