"Lights Camera Apple" invite issued for NAB event [image]

Cue the Apple rumor matrix

omg, forget the quad or octo whatever. I want a MB update, STAT!

Sometimes you wonder which way the news is taking. I have seen this exact invite four days ago on this german apple-newspage:

http://www.macnews.de/news/98331.html

... and remember myself thinking "Hey, I must have read this over on appleinsider..."

Sometimes you wonder which way the news is taking. I have seen this exact invite four days ago on this german apple-newspage:

http://www.macnews.de/news/98331.html

... and remember myself thinking "Hey, I must have read this over on appleinsider..."

I registered for this 3 days ago... but I must not have, since "First on AI"...
Anyways, I can't wait to see what they have this year!

Do you think Apple will post a video of the presentation later that day like they do with other events?

I could see a demo video of the new software on their site, but expect no keynote video.

Wouldn't that new Final Cut Pro have soon to be new Leopard GUI? If that's the case should we a expect a surprise Friday 13th Leopard release with an event a few days earlier.

Yeah, it will probably make heavy use of Core Animation as well (like the new iLife suite, etc), so a Leopard official announcement will defeinitely happen. But things could be like Adobe CS3, in that they get annouced in the next few weeks, but with actual release to public shipping dates anywhere between now and June.

The Cupertino-based Mac maker is expected to use the gathering to introduce a new version of its its Final Cut Pro video editing software and possibly unleash an Octal-Core Mac Pro workstation that has been sitting idle in its labs ever since development wrapped several months ago.

Cool, a computer CPU that finally uses octal instead of binary, presumably for faster UNIX file permissions. :D

Or did you man Octo- ?

If it was just an iTunes Store announcement, that would be the biggest disappointment ever. No, this is pure Final Cut Pro, Octo Macs, and maybe a few "one more things".

I agree. The image on the invite is the same image on the Final Cut Box.

And I just purchased 5.1! Oh well.

If it was just an iTunes Store announcement, that would be the biggest disappointment ever. No, this is pure Final Cut Pro, Octo Macs, and maybe a few "one more things".

One More Thing = Hardware encoding/decoding, for $1.99 as it is already built in but not turn on.

I don't think a leopard announcement will definitely happen, mainly because I can't see why FCP would need to have a new UI for Leopard. Does that mean all apps have to be re-UI'd for the new OS? (The original poster questioned the GUI, not the underlying OS interfaces). Plus, why do we need ANOTHER GUI? Can't apple just stick with their UI for more than a year without changing something about it, or screwing things up even worse then they are now?

And just because they may announce it, there's nothing that says it will be released for NAB. It easily could be several months away. Although, knowing Apple, I certainly wouldn't be surprised if they screw their customers over and require leopard for the new version. Nothing like forcing an upgrade on something critical like an OS just so that you can use a new version of some software.
Apple is never done tweaking the GUI... there is always something to be done with it to make it better than the last iteration. Plus the new GUI will be res-ind, so a few things will be changed in it for better use with this new tech I would think. Its like the (artist is never done with a painting etc concept..)

Why the AppleInsider watermark? Is this really an exclusive picture?

I hope the octo-core will be announce and a new FC Studio apps at NAB.
Maybe new displays as well.

I wonder if they will keep the current design or a new completely new design for Mac pro and Displays.

I don't expect Leopard to be announce at NAB, but I am pretty sure the MacPro will only ship when Leopard is here. So, is either we have Leopard announce it right after NAB or MacPro will ship close to WWDC or maybe a bit earlier

Bring it on!

I'm looking forward so forward to a new FCP. Maybe if they do announce final cut extreme they'll drop the price on the original suite, that'd be awesome.

I expect the suite to also be divided up app wise like it was before so those of you that want to buy only 1 program can.

I think Apple will announce 10.5 before NAB, and FCP 6 will run on Leopard at NAB. The same way they did with FCP 5 and Tiger back in 2005.

I don't believe the FC Extreme and 4K rumors. 4K is prohibitively expensive. Even for multimillion dollar Hollywood films. The only Hollywood films that indulge in 4K have budgets north of $100 million.

I can believe FCP will work with 2K. Which still a lot of data and expensive to deal with.

Why the AppleInsider watermark? Is this really an exclusive picture?

I completely agree. Why degrade the experience for your users like that? I'd rather you build a better experience here than worry about what other sites might do.

nit pick over a typo ... and then do one yourself :lol: :D :lol:

Exactly! He should have said, Octa.

Apple is never done tweaking the GUI... there is always something to be done with it to make it better than the last iteration. Plus the new GUI will be res-ind, so a few things will be changed in it for better use with this new tech I would think. Its like the (artist is never done with a painting etc concept..)

Sorry, I could buy that except the part where you say "make it better". They don't always make it better. Half the times they make it different for the sake of making it different. A couple of examples:

Removal of the toolbar in the system preferences, for no reason at all.
Columns view is still relatively useless with little degree of control on how things work.
In list view, they removed the 'left-right' cursor to resize columns, which means you literally have to guess where to click to resize those columns. Guess wrong and you've just moved the entire column around.
They still can't seem to come up with a way to set up a display for folders in list view for all folders, and have it stick (esp. changing column widths, turning on 'calculate sizes', etc).
Kind of off-topic, but since I'm ranting: What's the deal with making read me files that are actually applications?

On top of that, then they go around and break their UI themselves. I don't care about certain specific apps that need to have things different because of what they do (say iMovie), although Garageband has some elements that are completely wrong, and why exactly does Mail have a different appearance than every other app?. Could they not wait to do that UI overall in Leopard, or do it in all apps in Tiger. But just in one app is just plain not caring. iTunes has items in the pop-up menus that don't appear anywhere else.

And I don't think resolution-independence has been an announced feature of Leopard, has it?

For context:

1080 HD 16x9 has 2 million pixels per frame

2K Cinema 1:85 has over 2.15 million pixels per frame

4K Cinema 1:85 has 8,631,360 pixels per frame

- 'Real time' color correction?

- Shake successor finished earlier than expected?

- New Motion?

etc.

etc.

Finally the Red (www.red.com) camera can be used to it's fullest potential.

Exactly. As I pointed out last year or whenever the big RED announcement came out (and people thought it was all a myth or a hoax) they had a links section, now found under Gear We Use, the first link is Apple.

Tell me, why would they use Apple and not FCP? They have obviously been testing with a new still in beta version of FCP to support their cameras.

Oh, and the lack of mention to Avid further supports my speculation.

Also notice that this camera will not ship till early this year...April is still considered early. They must have been testing these cameras on something that is still in development by Apple otherwise they would be a little more specific with the system requirments but being that they have signd an NDA, they cannot do that.

In real world production there is still no completely stable or standard way to even record and store uncompressed 1080 HD. This is still in rough and experimental stages. 4K is nearly 5 times more data. Real world production and post production are currently not ready to deal with that.

Not really: most 1080p cameras are 3-chip cameras, so they're 2 full color megapixels. RED is one Bayer-filtered chip, so it's 11.48 monochrome megapixels. So, the RED camera is only about 85% more data than current 1080p set-ups.

I honestly don't know what bitrates current HD cameras offer though, the RED appears to offer around 10.

It also doesn't look like it can export full 4k, but that isn't unfeasible.

Also, recording 1080 uncompressed HD isn't rough or experimental: you just need a good RAID. :)

Not really: most 1080p cameras are 3-chip cameras, so they're 2 full color megapixels. RED is one Bayer-filtered chip, so it's 11.48 monochrome megapixels. So, the RED camera is only about 85% more data than current 1080p set-ups.

1080 HD cameras at most have around 400,000 pixels for each chip which results in 2MP for the entire array. 1/6 of the pixels needed for a 4K sensor.

It also doesn't look like it can export full 4k, but that isn't unfeasible.

There has been some argument over this but RED says it is full 4K.

Also, recording 1080 uncompressed HD isn't rough or experimental: you just need a good RAID

In real world use its not that simple. For one you are using delicate equipment out in the heat, cold, rain, dust and humidity of nature. This is artistic image capture not simply banal data capture. The cinematographer is creating a desired look to support the tone, mood, and atmosphere of the story. That look is being created electronically and needs to be protected through the recording and storing process until it reaches post production. None of this has been perfected and is still being worked on.

This excerpt is from Harris Savides who shot "Zodiac" on the Thomson Viper 1080P HD camera.

The benchmark for me has always been film, and this was a more challenging way to make a movie. I feel like we're still experiencing digital cinematography in its infancy, and there are a lot of growing pains. We're basically replacing large, cumbersome film cameras and crews with even more complex and cumbersome digital technology, with results that are roughly equal to, and in some cases not as good as film. Someday this technology may lead to a more flexible and streamlined shooting process.

Okay so tell me, based on that theory, what application will interface with their codec? As you know, the application QuickTime is not typically used for deploying media content. Something like FCP wraps around QuickTime, and that's how you're able to take advantage of all the codecs. Without QuickTime we would not have FCP.

You are assuming because RED is developing its codec to work with Quicktime means that Apple is designing FCP to work with RED 4K. I'm saying no it does not automatically mean that. Of course RED wants FCP to work with their codec, that does not automatically mean Apple is in alliance with them.

If Apple is working with RED at this point 2K is the most practical and likely. Right now 4K is too much data and too expensive to be worth Apple's effort. Outside of a $100,000 digital projector there is no other way to accurately monitor 4K.

FCP is not only the NLE to use Quicktime. Avid uses Quicktime and Premiere Pro for the Mac will use Quicktime.

I hope 1,000s of people rush out and buy FCP 6, Leopard, and the new Red camera right away.

This way they can work out all the bugs for when I actually upgrade a year later. I can't wait to buy FCP 6 and Leopard next March!

HD cameras have in excess of 2,073,600 pixels for each chip.

Yep you are right. But its not actually recording all of those pixels the extra pixels allow higher quantization and better dynamic range. After sub-sampling and compression its effectively recording 2MP image.

Digital cameras have a lower dynamic range than film, so more time and care needs to be spent on lighting and exposure. Other than this, none of the other things you mentioned are different than any other film or video shoot.

It is different from film. I just showed you a quote from Harris Savides where he says so.

With film you don't need engineers to check camera diagnostics or engineers to monitor the RAID and protect data corruption or failure. Nor do you worry about data backup of your entire movie.

The problems with HD video, right now, are largely portability problems—you can't really carry your RAID all around with you.

That is certainly not the only problem. There are several but they are being worked on.

"Well I'll be damned, they actually pulled it off!"

I won't say this until they are actually shipping a working camera for $17,500. Right now its all still on paper.

Cool, a computer CPU that finally uses octal instead of binary, presumably for faster UNIX file permissions. :D
...
Or did you man Octo- ?

Zing! Nailed it...!! :lol: 8)
Edit: Except for the spelling mistake. Heh.

Did anyone else notice the breadcrumbs at the bottom of the page?

Home > Software > Final Cut Studio

I'd say that removes all doubt, if there ever was any.