On the radio this morning there was an ad that was an homage to Apple's switcher ads. This was for a guy who wanted to change jobs. He spoke first person in a voice that really sounded like a switcher ad. The pacing was dead on. He spoke about all the problems he had finding a job the usual way and how easy it was logging in to the advertised web site. In the background they had violins being plucked in a tune kind of like Apple's. It was eerie. At the end I really expected him to say, "I'm Joe Blow and I'm a switcher!".