and you will see why 2004...
WONT BE LIKE 2004!!! :p
<a href="http://www.looprumors.com/" target="_blank">http://www.looprumors.com/</a>
so?
20years after 1984..yah...i think we will not see 970s in 2003...
i guess apple will introduce a new powermac with a new enclosure which are twice as speedy as the best wintel money can buy
maybe a new kind of mac? powermac changing name?
2003 will give us updated ipod...a powerpod and a major revamp of the ibook...imac crt going away for sure
yay! :D
[547 byte] By [
cycle] at [2007-11-15 7:18:20]

# 1 Re: and you will see why 2004...
As much as this is probably true, there's something in me that wants it not to be. How far can Apple go this year with a desktop line maxing out at 1.42GHz? I don't know, but something tells me that either they're going to stick it out (in a messy way) with the G4 or get their act in gear much quicker than we thought.
The original Mac was revolutionary, truly revolutionary - except for the fact that its OS was hacked from Xerox. OS X, though, is a new beast. A new take (fancy XWindows) on an old and trusted operating system, so if anything pops up at the Super Bowl, I would expect a commercial touting the interface benefits once again in the light of breaking away once again from the torture that IS the Windows world of computing. This could be pulled off either very effectively or not, but knowing Apple, it'd be spectacular.
I just do not see how having a new machine with a great processor would do it like the original Mac. Sure, it's going to be great, even beyond that - but is it really as life-changing a step as the first Mac and its GUI were?
That leads to discussion about what WOULD be life-changing enough to merit a 20-year celebration. What would it entail to have the impact the original little beige machine had?
# 2 Re: and you will see why 2004...
[quote]Originally posted by cycle:
<strong>20years after 1984..yah...i think we will not see 970s in 2003...</strong><hr></blockquote>
I don't agree.
moki at 2007-11-17 10:09:33 >

# 3 Re: and you will see why 2004...
[quote]Originally posted by moki:
<strong>
I don't agree.</strong><hr></blockquote>
:D
# 4 Re: and you will see why 2004...
[quote]Originally posted by fred_lj:
<strong>I don't know, but something tells me that either they're going to stick it out (in a messy way) with the G4 or get their act in gear much quicker than we thought. </strong><hr></blockquote>
i guess the introcuction of 10.3 and the other stuff i noted will be enough for 2003...we will see 1.6ghz g4s though..this is the year of the notebook...
<strong>I just do not see how having a new machine with a great processor would do it like the original Mac. Sure, it's going to be great, even beyond that - but is it really as life-changing a step as the first Mac and its GUI were? </strong>
they will have a new name..not mac
<strong>That leads to discussion about what WOULD be life-changing enough to merit a 20-year celebration. What would it entail to have the impact the original little beige machine had?</strong>
I DONT KNOW!! it will be great... <img src="graemlins/lol.gif" border="0" alt="[Laughing]" />
[ 03-11-2003: Message edited by: cycle ]</p>
cycle at 2007-11-17 10:11:37 >

# 5 Re: and you will see why 2004...
[quote]Originally posted by moki:
<strong>
I don't agree.</strong><hr></blockquote>
i'm with moki ... 970-hammer this year... <img src="graemlins/cancer.gif" border="0" alt="[cancer]" />
Krassy at 2007-11-17 10:12:46 >

# 6 Re: and you will see why 2004...
Every time I read a post by Moki I feel better, the man could tell me the worst news and i would smile and thank him still. Moki is good, Moki is our friend. :D
# 7 Re: and you will see why 2004...
What about a 970 in the iMac at less than $1000? ;)
Or Apple could declare all out war against Microsoft. :p
# 8 Re: and you will see why 2004...
[quote]Originally posted by Krassy:
<strong>
i'm with moki ... 970-hammer this year... <img src="graemlins/cancer.gif" border="0" alt="[cancer]" /> </strong><hr></blockquote>
ofcourse but what hammer?
gar at 2007-11-17 10:15:41 >

# 9 Re: and you will see why 2004...
Once again moki has spoken and eased the tension that was issued out with the 2004 comment. However, I have some ideas here that may be considered for the mind blowing 2004 date. I know the DOD is working with 3D displays for reasons I won't discuss. The 3D displays may end up being the next leap forward in computing, even if it's hard to imagine now, just like the 1984 Mac was. Here's another thought. Apple chose a breed of apple called the Macintosh. There are other breeds out there and they'd still be Apple's. Food for thought. <img src="graemlins/lol.gif" border="0" alt="[Laughing]" />
# 10 Re: and you will see why 2004...
Won't we see the MPC7457 in an Apple product soon?
# 11 Re: and you will see why 2004...
[quote]Originally posted by Brian Green:
<strong>Food for thought. <img src="graemlins/lol.gif" border="0" alt="[Laughing]" /> </strong><hr></blockquote>
:D <img src="graemlins/lol.gif" border="0" alt="[Laughing]" /> <img src="graemlins/cancer.gif" border="0" alt="[cancer]" />
[ 03-11-2003: Message edited by: cycle ]</p>
cycle at 2007-11-17 10:18:52 >

# 12 Re: and you will see why 2004...
What follows is not a prediction because I know it would never come true in a million years. What follows is my naive hope and dream for a "revolutionary" act by Apple in 2004 for the Mac's 20th anniversary:
"In 1984, Apple Computer introduced Macintosh, and made computers easy enough for anyone to use. In 2004, Apple Computer will make the Macintosh easy enough for anyone to BUY. Starting immediately, the price of every Macintosh will drop by 1/2."
Like I said, I know it will never happen because of that pesky need to actually make money thing, but it sure would make it easier for people to buy more Macs. I just recently lost a Mac sale to my Dad based solely on price. He wanted to pay around $600, and there was no Mac that matched the price/features he found on the Compaq he ended up buying.
If Apple could take the margin hit (which I know they couldn't), this would be a seemingly great way to gain some marketshare and to move a LOT of machines. Imagine iMacs starting at $650, iBooks at $500, PowerMacs at $750, and PowerBooks at $900. I could see picking up one of each. :)
If Apple were to go ahead and introduce the PPC970-based PowerMacs this year at the "regular" prices, they could milk the pent-up demand of the early adopters for ultra-high margins (sorry guys, don't mean to offer you up for the sacrifice so bluntly, but it's for the good of the many) before dropping the prices next year.
Damn, got to stop thinking about this. And no, I'm not <img src="graemlins/cancer.gif" border="0" alt="[cancer]" /> , it just seems like I am.
# 13 Re: and you will see why 2004...
[quote]Originally posted by Brian Green:
<strong>Apple chose a breed of apple called the Macintosh. There are other breeds out there and they'd still be Apple's. Food for thought. <img src="graemlins/lol.gif" border="0" alt="[Laughing]" /> </strong><hr></blockquote>
Golden Delicious? Winesap? Somehow I just can't see myself booting up an Apple "Granny Smith".
# 14 Re: and you will see why 2004...
iMac 970 would be my bet. (iMac Xtreme?)
With a new feature...the screen incorporates a camera with face recognition software so that the screen always faces its owner. Can you imagine a room of them? Spooooky...
:eek:
# 15 Re: and you will see why 2004...
[quote]Originally posted by highfalutintodd:
<strong>Like I said, I know it will never happen because of that pesky need to actually make money thing, but it sure would make it easier for people to buy more Macs. I just recently lost a Mac sale to my Dad based solely on price. He wanted to pay around $600, and there was no Mac that matched the price/features he found on the Compaq he ended up buying.</strong><hr></blockquote>
Frankly, I hope he gets what's coming to him.
Alex
# 16 Re: and you will see why 2004...
Until Apple produces iMacs in the volume that Dell produces Dimensions, the price of buying a Mac will be high. You can't have a $600 Mac without over 5 times the amount of iMacs being made, since prices lower in bulk production.
# 17 Re: and you will see why 2004...
[quote]Originally posted by Addison:
<strong>Won't we see the MPC7457 in an Apple product soon?</strong><hr></blockquote>
Yea, what do yu think the iMac is gonna get? The pBook as well? The eMac, etc.
KidRed at 2007-11-17 10:24:55 >

# 18 Re: and you will see why 2004...
The eMac is going to have the lowest technology processors available...it's not exactly Apple's flagship. :rolleyes:
# 19 Re: and you will see why 2004...
[quote]Originally posted by os10geek:
<strong>The eMac is going to have the lowest technology processors available...it's not exactly Apple's flagship. :rolleyes: </strong><hr></blockquote>
Ok, but then what? It stays at 1.0ghz for how long? :rolleyes:
[ 03-11-2003: Message edited by: KidRed ]</p>
KidRed at 2007-11-17 10:26:57 >

# 20 Re: and you will see why 2004...
Um...the eMac isn't even 1000 mhz yet...still at 800. Its a cheap education solution.
# 21 Re: and you will see why 2004...
[quote]Originally posted by Addison:
<strong>Won't we see the MPC7457 in an Apple product soon?</strong><hr></blockquote>
<a href="http://www.motorola.com/mediacenter/news/detail/0,1958,2322_1901_23,00.html" target="_blank">Motorola's Press Release</a>
quote from the press release:
"Pricing and Availability
Alpha samples of the MPC7457 and MPC7447 PowerPC processors are available today to selected customers. General market sampling is planned for March, with production expected to commence in Q4 2003. Suggested retail pricing for the MPC7457 at 1 GHz is expected to be $189 (USD) in quantities of 10,000."
So, based on this press release, it depends on what you mean by soon. If Motorola's past history is any guage, production may be delayed and production won't start until ??? And on top of that it will still be using the MPX bus @ what 167MHz maybe if they find it necessary 200MHz and still not support DDR.
Me personally, I'm hoping IBM has alternatives available before Motorola's alleged Q4 production schedule.
[ 03-11-2003: Message edited by: rickag ]</p>
rickag at 2007-11-17 10:29:00 >

# 22 Re: and you will see why 2004...
as a stock holder and general apple freak, i for one want to see a completely new mac. perhaps a new desktop enclosure that's somewhere between the cube and the tower (size wise). i also want speed! gimmie an apple that's flying and please don't give the "megahertz myth" stuff, because it may be true, but it doesn't sell computers. throw in a blue tooth keyboard and mouse, a flat screen display, and sell it to me for $1600 - 2100. now we're talking!
while yer at it, gimmie an imac for the masses. perhaps a new case design, as in a studio display with hardware built into the enclosure. at $1400 for the top of the line, with the entry-level at $800.
that way, your desktop product range is from $800 - $2100 and easily let's the customer choose according their budget and needs.
and lastly, let's really help those pc users to switch over! if you can't beat 'em, bribe 'em. "give us your box of windows software and we'll give you a rebate of $200" campaign, or something like that. come on apple let's get this show on the road!
if there should happen to be any apple brass reading this and would like to hire my services to help put apple on top, please feel free to contact me anytime = )
thank you,
sebastian
# 23 Re: and you will see why 2004...
I used a bluetooth mouse yesterday. It was nice, it looked cool, but the word that I would use to describe it is: Mushy. Playing games with one would be a hassle, photoshap would be harder. And the way that Apple keyboards are designed (with USB ports on each side) helps to eliminate the tangle hassle. Wireles mouse. READ: Gimmick. <img src="graemlins/hmmm.gif" border="0" alt="[Hmmm]" />
# 24 Re: and you will see why 2004...
[quote]Originally posted by mrsebastian:
<strong>as a stock holder and general apple freak, i for one want to see a completely new mac. perhaps a new desktop enclosure that's somewhere between the cube and the tower (size wise). i also want speed! gimmie an apple that's flying and please don't give the "megahertz myth" stuff, because it may be true, but it doesn't sell computers. throw in a blue tooth keyboard and mouse, a flat screen display, and sell it to me for $1600 - 2100. now we're talking!
while yer at it, gimmie an imac for the masses. perhaps a new case design, as in a studio display with hardware built into the enclosure. at $1400 for the top of the line, with the entry-level at $800.
that way, your desktop product range is from $800 - $2100 and easily let's the customer choose according their budget and needs.
and lastly, let's really help those pc users to switch over! if you can't beat 'em, bribe 'em. "give us your box of windows software and we'll give you a rebate of $200" campaign, or something like that. come on apple let's get this show on the road!
if there should happen to be any apple brass reading this and would like to hire my services to help put apple on top, please feel free to contact me anytime = )
thank you,
sebastian</strong><hr></blockquote>
bahh...nonsense <img src="graemlins/bugeye.gif" border="0" alt="[Skeptical]" />
cycle at 2007-11-17 10:31:57 >

# 25 Re: and you will see why 2004...
[quote]Originally posted by os10geek:
<strong>Um...the eMac isn't even 1000 mhz yet...still at 800. Its a cheap education solution.</strong><hr></blockquote>
I know, but it has to get bumped this year wouldn't you say? Along with iMacs and pBooks. Just showing you where the 7457 is going.
KidRed at 2007-11-17 10:33:02 >

# 26 Re: and you will see why 2004...
[quote]Originally posted by KidRed:
<strong>I know, but it has to get bumped this year wouldn't you say? Along with iMacs and pBooks. Just showing you where the 7457 is going.</strong><hr></blockquote>
Assuming the eMacs will use a G4, and the eMac is bumped this year, then it will be a higher clocked MPC7455, unless Motorola beats their own stated schedule for the MPC7457 <img src="graemlins/lol.gif" border="0" alt="[Laughing]" /> .
Motorola has stated,"with production expected to commence in Q4 2003, which means to me, at best, the MPC7457 will appear in a computer in early 2004.
Now all bets are off if you also have inside information on Motorola's MPC7457 similar to the inside information you have on IBM's 970. <img src="graemlins/surprised.gif" border="0" alt="[surprised]" />
[ 03-11-2003: Message edited by: rickag ]
oppps wrote MPC7555 instead of MPC7455, just a Freudian slip wishing for the mythical G5 from Motorola. <img src="graemlins/lol.gif" border="0" alt="[Laughing]" />
[ 03-11-2003: Message edited by: rickag ]</p>
rickag at 2007-11-17 10:34:01 >

# 27 Re: and you will see why 2004...
[quote] I don't agree.
<hr></blockquote>
That's the spirit. :D
Apple to do a 20 Anniversary Chiat Day masterpiece?
What would cause Apple to book expensive Superbowl airtime?
Evolutionary or Revolutionary?
That 'iTablet' maybe something pretty special by then. CPUs are getting really powerful per cooling book on the PPC! A Rio G3 powering a digital wallet/iTablet?
A dramatic price cut as Apple goes for it?
Finally, an advert for 'X'?
A 970 based Mac? No. I don't see it.
iMac3? Headless and priced to shift? iMac3 iTablet/docking station idea? With your digital lifestyle on it.
An iCube that works?
A 3D 'X' QExtreme masterpiece to give 10.3 the edge?
An iPhone?
Or merely an aggressive note of intent as all the pieces are in place...the advert flashes by Stores, people using 'X', the whole Mac range...the software...the Apple 'Thang' thing infomercial. 'We're back...' kinda thing. Which. By 2004. They will be. :D
'X' for Windows? :D (I'm still not ruling this out...to some degree.)
Lemon Bon Bon
:confused:
Hard to see, the future is...
# 28 Re: and you will see why 2004...
I think the 970 will happen this year. Too many things around the web point to it. Plus Apple knows it's make or break it time.
jimmac at 2007-11-17 10:36:07 >

# 29 Re: and you will see why 2004...
[quote]Originally posted by fred_lj:
<strong>The original Mac was revolutionary, truly revolutionary - except for the fact that its OS was hacked from Xerox.</strong><hr></blockquote>
Telling that story a hundred thousand times doesn't make it any truer. The first GUI-alike environment was, to my knowledge, developed in the 60s, but considered too "science-fiction".
Xerox had a GUI, yeah. Did they have a global menubar, or even a menubar at all? A trash? The intention to sell the thing? No.
# 30 Re: and you will see why 2004...
after almost 3 years manufacturing the G4 and at least 4 revisions, Motorola is topping out at 1.42GHz
after almost 0 years manufacturing the 970 (still waiting for first revision), IBM is revising it's launch speeds to 1.8 - 2.5GHz
which company represents the "revolutionary" leap that Apple expects/we expect of Apple?
picture the "1984" wintel drones tethered by cables and limited by keyboard and slow networks polluted with viruses
picture the 970 hammer girl running in (lit by a Lapzilla) AirportExtreme surfing wirelessly at 54Mb, dropping a "2004" model onto the desk and voice-commanding it to firewall and serve simultaneous QT streams of switch ads to shatter the grey
# 31 Re: and you will see why 2004...
Apple was a spawn of Xerox, a child that Xerox wanted to disassociated from. And that thrown away child turned into a marvel and pioneer of modern computing. :)
# 32 Re: and you will see why 2004...
[quote]Originally posted by gar:
<strong>
ofcourse but what hammer?</strong><hr></blockquote>
this one:
http://people.ambrosiasw.com/~andrew/stuck/stuck6.jpg
edit: <img src="graemlins/lol.gif" border="0" alt="[Laughing]" /> <img src="graemlins/lol.gif" border="0" alt="[Laughing]" /> :D :D <img src="graemlins/lol.gif" border="0" alt="[Laughing]" /> <img src="graemlins/lol.gif" border="0" alt="[Laughing]" />
[ 03-11-2003: Message edited by: Krassy ]</p>
Krassy at 2007-11-17 10:40:07 >

# 33 Re: and you will see why 2004...
thank you Moki, once again for calming our desperate
need for comfort in these uncertain times.
# 34 Re: and you will see why 2004...
Amen to Apple...I think it's easier just to wait and see ;)
# 35 Re: and you will see why 2004...
[quote]Originally posted by Krassy:
<strong>
this one:
http://people.ambrosiasw.com/~andrew/stuck/stuck6.jpg
edit: <img src="graemlins/lol.gif" border="0" alt="[Laughing]" /> <img src="graemlins/lol.gif" border="0" alt="[Laughing]" /> :D :D <img src="graemlins/lol.gif" border="0" alt="[Laughing]" /> <img src="graemlins/lol.gif" border="0" alt="[Laughing]" />
[ 03-11-2003: Message edited by: Krassy ]</strong><hr></blockquote>
aha, that hammer.
nice work ivy, it's even upgradable with a rackmounted hellfire anti tank missile launcher. <img src="graemlins/lol.gif" border="0" alt="[Laughing]" />
(where the hell did moki get that sweeeeeeeet prototype from?)
[ 03-11-2003: Message edited by: gar ]</p>
gar at 2007-11-17 10:43:07 >

# 36 Re: and you will see why 2004...
[quote]Originally posted by os10geek:
<strong>Apple was a spawn of Xerox, a child that Xerox wanted to disassociated from. And that thrown away child turned into a marvel and pioneer of modern computing. :) </strong><hr></blockquote>
Enh?
Apple was a completely independent company. They were doing research into GUIs independently. They found out that Xerox Palo Alto had a machine running with a GUI - it was intended for the high-end publication market, but Xerox didn't really know what to do with it. Steve got the grand tour, and Apple licensed the Xerox technology and folded it into the Lisa project. The Xerox machine had a mouse (with three buttons, as I recall), and the ability to display graphical widgets, but the form and nature of the widgets was determined entirely by each application.
The whole idea that there should be a system-standard library of widgets with given behaviors was Apple's. Apple invented the menu bar, the radio button, both click-and-hold and "sticky" menus (they decided the former was more intuitive), the desktop, and a number of other things that have long since been taken for granted. They also researched and implemented a lot of the painstaking details that Microsoft never bothered to adopt in Windows - like the rule that a button should be labelled with a verb. Xerox sued Apple after the Mac proved a success, because they suddenly realized they'd sold a revolutionary technology for beans. The judge threw the suit out, but it has nevertheless been enshrined - especially among Windows apologists - as proof that all Apple did was rip off Xerox.
The truest measure of the brilliance of an invention is how self-evident it seems in retrospect. One unfortunate side effect of that metric, however, is that people tend not to give the most brilliant and diligent inventors much credit after the novelty wears off.
[ 03-11-2003: Message edited by: Amorph ]</p>
Amorph at 2007-11-17 10:44:07 >

# 37 Re: and you will see why 2004...
[quote] is that people tend not to give the most brilliant and diligent inventors much credit after the novelty wears off.
<hr></blockquote>
Let me, then, give Apple the credit they're due.
Gentlemen, esteemed 'insider peers, raise your glasses to Apple...the true pioneers of the GUI we know and love today.
Lemon Bon Bon :)
# 38 Re: and you will see why 2004...
[quote]Originally posted by gar:
<strong>
aha, that hammer.
nice work ivy, it's even upgradable with a rackmounted hellfire anti tank missile launcher. <img src="graemlins/lol.gif" border="0" alt="[Laughing]" />
(where the hell did moki get that sweeeeeeeet prototype from?)
[ 03-11-2003: Message edited by: gar ]</strong><hr></blockquote>
<img src="graemlins/lol.gif" border="0" alt="[Laughing]" />
i think the 970 will be a hammer-like cpu ... but hopefully we don't get stuck with it in processing-land as this special hammer did ;)
"niken in de kik"?
Krassy at 2007-11-17 10:46:18 >

# 39 Re: and you will see why 2004...
[quote]Originally posted by rickag:
<strong>
Assuming the eMacs will use a G4, and the eMac is bumped this year, then it will be a higher clocked MPC7455, unless Motorola beats their own stated schedule for the MPC7457 <img src="graemlins/lol.gif" border="0" alt="[Laughing]" /> .
Motorola has stated,"with production expected to commence in Q4 2003, which means to me, at best, the MPC7457 will appear in a computer in early 2004.
Now all bets are off if you also have inside information on Motorola's MPC7457 similar to the inside information you have on IBM's 970. <img src="graemlins/surprised.gif" border="0" alt="[surprised]" />
[ 03-11-2003: Message edited by: rickag ]
oppps wrote MPC7555 instead of MPC7455, just a Freudian slip wishing for the mythical G5 from Motorola. <img src="graemlins/lol.gif" border="0" alt="[Laughing]" />
[ 03-11-2003: Message edited by: rickag ]</strong><hr></blockquote>
The eMacs already use a G4. The 7457 will probably go to the iMac and maybe pBook then eventually make it down to the eMac. ZThis is all assumption, assuming the eMac is around next year, etc. The iMac can only be bumped a few more times before it's done like the towers. So unless the entire line goes 970, the G4 will still be around. Unless of course, IBM gets their G3 with altivec going. No inside info, just creating my own conclusions.
KidRed at 2007-11-17 10:47:17 >

# 40 Re: and you will see why 2004...
[quote]Originally posted by Lemon Bon Bon:
<strong>
Let me, then, give Apple the credit they're due.
Gentlemen, esteemed 'insider peers, raise your glasses to Apple...the true pioneers of the GUI we know and love today.
Lemon Bon Bon :) </strong><hr></blockquote>
Here here :) (gulps down a brew and throws the glass at the
fireplace :) )
# 41 Re: and you will see why 2004...
If there is even a commercial in the works, I seriously doubt it would be for the 970. "Look, we're not slow anymore"
not exactly a great premise for an ad. If there is one in the works, it's for something none of us have even thought of.
# 42 Re: and you will see why 2004...
i worked more than a decade in ad business - NO, NEVER! EVER! you have a whole year to create some kind of commercial!! NEVER EVER!!!
yes, to buy some seconds while siperbowl you have to catch the early worm - but content? even a spectactular ad is finished in less than a 3 months......
keep cool every body - and of course: IF apple buy for a few gazillion $$$ some 30secs, it has to be a killer ad, for sure!! and 20th anni is a nice theme - but do you really think, every junior AD and secretary does know the topsecret products apple will introduce in more then a year? HARHARHAR ;-)))
# 43 Re: and you will see why 2004...
Steve said he'd milk the Macintosh for all it was worth and move on to the next great thing.
He also opined that he had one more computer (read: platform) left in him.
Whether or not the specific rumor about the ad is true, I have long since held that OS 9 restricted Apple to essentially minute variations of the same architecture, and OS X would free them to an astonishing extent. OS 9 is dead, and Classic is by now blissfully unaware of the actual hardware it's running on. The G4, itself something of an enforcer of the standard way to build a computer, is on the way out. HyperTransport and RapidIO are here, and with them comes the ability to design architectures that were the province of SGI and their ilk not three years ago. Video cards are becoming staggering in terms of what they can accomplish, and display technology is improving quickly. Rendezvous and the SonyEricsson Clicker app (in combination with OS X's awesome and rapidly improving OSA implementation) are taking networking and the digital hub to the next level, fast. Things are just starting to get interesting.
Oh, yeah, and Apple is targeting Microsoft now, in earnest.
My bet is that if Apple runs another SuperBowl ad, it will be to usher in a generation of personal computer that we haven't even considered. I'll be interested to see what it is.
Even if not, I see the Macintosh going through a real growth spurt in the next few years, technologically.
Amorph at 2007-11-17 10:51:16 >

# 44 Re: and you will see why 2004...
About a month and a half ago I started think about the significance of the 20 year anniversary of the Mac, but I didn't quite know what to speculate, or how to word what I was trying to say. I was basically thinking about something along the lines of what this rumor is hinting at, I even figured there would be a Super Bowl ad. I'm pretty sure Steve has something up his sleeves for next January. However, I think that next January, when the MacWorld buzz is all over AI, I'll keep away from some of it. If Apple's doing something huge for the 20th anniversary, I want this one to be a surprise.
# 45 Re: and you will see why 2004...
ibrowse if you are not at least gonna drop a hint, why mention it at all! :mad:
# 46 Re: and you will see why 2004...
Now let's not get testy about this, eh?
Sorry I stated that Apple merely "hacked" the Xerox GUI (it was on my mind at the time since my Pee-Cee using Sister-in-Law shot that in my face over spring break). If ANYTHING comes about, regardless, it will be a huge surprise I believe, as others have said. The 970 pretty much has to happen this year or else Apple can all but kiss its professional buyers good-bye.
This other "platform?" Mmmmm...very exciting. Wouldn't it be great if Apple completely broke the computing standard it itself established twenty years ago? We can't imagine it because it is akin to trying to explain modern quantum mechanics to the first philosophers/scientists -- they think they have it figured out and that their way has reached its pinnacle.
"Oh, the places you'll go!" -- Dr. Seuss
# 47 Re: and you will see why 2004...
[quote]Originally posted by gar:
<strong>aha, that hammer.
nice work ivy, it's even upgradable with a rackmounted hellfire anti tank missile launcher. <img src="graemlins/lol.gif" border="0" alt="[Laughing]" />
(where the hell did moki get that sweeeeeeeet prototype from?)</strong><hr></blockquote>
What prototype are you referring to? The Hummer? I actually sold it a few years ago.
moki at 2007-11-17 10:55:20 >

# 48 Re: and you will see why 2004...
[quote]Originally posted by ghstmars:
<strong>ibrowse if you are not at least gonna drop a hint, why mention it at all! :mad: </strong><hr></blockquote>
Oh, I have no hints to drop. I was saying that perosnally, I would like this big thing, whatever it is, if there is one, to be a surprise to me. After Time Canada with the G4 iMac, the countless leaked blurry PowerMac photos a night or two before the keynote, the rumors or charging for .mac, etc. wouldn't it be kinda nice to have no idea of what's coming? I think that if there is some substance to this rumor, it'd be fun to let it hit me like it's supposed to, let Steve have the full wow-factor that he wants. :)
[ 03-11-2003: Message edited by: iBrowse ]</p>
# 49 Re: and you will see why 2004...
[quote]Originally posted by moki:
<strong>What prototype are you referring to? The Hummer? I actually sold it a few years ago.</strong><hr></blockquote>
Is it just me, or is the hummer the ugliest, squarest (I'm referring to it's shape), and biggest pig this planet has ever seen in an automobile. Christ, the Model T Ford was more aerodynamic! What kind of wonderful milage did that baby get you, Moki? 4, 5 mpg?
I have a compact SUV myself, a GMC, because it had the best ride. I am not sure my spine could take the jolting that the Hummer dishes out.
As far as 2004, who knows, but I agree that it is a little bit early in the game to start designing a commercial. Their product line is due for a face lift within the next 6-9 months, so I doubt anything concrete is in the works. Probably just the spot and the agency. :rolleyes:
# 50 Re: and you will see why 2004...
[quote]Originally posted by fred_lj:
<strong>Now let's not get testy about this, eh?
Sorry I stated that Apple merely "hacked" the Xerox GUI (it was on my mind at the time since my Pee-Cee using Sister-in-Law shot that in my face over spring break). </strong><hr></blockquote>
That's why I shot it down. I'm sick of that particular shot, especially since it's invariably used to excuse Microsoft's less savory business practices, when they should be roundly and utterly condemned.
[quote]<strong>This other "platform?" Mmmmm...very exciting. Wouldn't it be great if Apple completely broke the computing standard it itself established twenty years ago? We can't imagine it because it is akin to trying to explain modern quantum mechanics to the first philosophers/scientists -- they think they have it figured out and that their way has reached its pinnacle.
"Oh, the places you'll go!" -- Dr. Seuss</strong><hr></blockquote>
Well, they've got the old platform just about as well boxed up in emulation as it can be, and the new software platform seems to be nothing if not adaptable, so I suppose we'll be going places. ;)
Amorph at 2007-11-17 10:58:28 >

# 51 Re: and you will see why 2004...
I don't think Apple has to 'sell' or 'announce' any new products as much as just to say, "hey we're here, we make macs, we aren't dead yet despite popular anti-mac belief, it's our 20th anniversay, come check us out' type of idea only on steroids laced with coke after doing 5 shots of jager.
KidRed at 2007-11-17 10:59:30 >

# 52 Re: and you will see why 2004...
It is fun to speculate about this. I seriously doubt Apple would spend money on a Super Bowl ad to announce simple improvements in hardware (faster CPU, bigger screen, lower cost, etc.). It would have to be something radically different like the Knowledge Navigator, something that breaks the mold of current computing practices. Imagine something like the Navigator tied in with a .Mac account. An on-screen avatar would listen to your requests and do its best to resond to them. Better yet, you could log on to this from any Mac with a fast enough connection.
Here is a short clip from the video of the <a href="http://www.billzarchy.com/clips/clips_apple_nav.htm" target="_blank">Knowledge Navigator.</a>
# 53 Re: and you will see why 2004...
[quote]Originally posted by KidRed:
<strong>I don't think Apple has to 'sell' or 'announce' any new products..snip..</strong><hr></blockquote>
But they will announce something, that I am fairly sure of. Whether it is monumental or not, is another thing.
# 54 Re: and you will see why 2004...
Is this thread going to stay open until Superbowl '04?
Toadie at 2007-11-17 11:02:29 >

# 55 Re: and you will see why 2004...
[quote]Originally posted by Toadie:
<strong>Is this thread going to stay open until Superbowl '04?</strong><hr></blockquote>
Sure.
# 56 Re: and you will see why 2004...
[quote] Originally posted by Rhumgod:
What kind of wonderful milage did that baby get you, Moki? 4, 5 mpg? <hr></blockquote>
Not miles per gallon, gallons per mile.
# 57 Re: and you will see why 2004...
[quote]Originally posted by iBrowse:
<strong>
Sure.</strong><hr></blockquote>
<img src="graemlins/lol.gif" border="0" alt="[Laughing]" />
cycle at 2007-11-17 11:05:29 >

# 58 Re: and you will see why 2004...
[quote]Originally posted by moki:
<strong>
What prototype are you referring to? The Hummer? I actually sold it a few years ago.</strong><hr></blockquote>
no... the other one. :D
gar at 2007-11-17 11:06:34 >

# 59 Re: and you will see why 2004...
[quote]Originally posted by Rhumgod:
<strong>Is it just me, or is the hummer the ugliest, squarest (I'm referring to it's shape), and biggest pig this planet has ever seen in an automobile. Christ, the Model T Ford was more aerodynamic! What kind of wonderful milage did that baby get you, Moki? 4, 5 mpg?
I have a compact SUV myself, a GMC, because it had the best ride. I am not sure my spine could take the jolting that the Hummer dishes out.</strong><hr></blockquote>
Yes, the Hummer (the original one, not the watered-down H2) is a beast. I got about 12mpg (it is a diesel), and going over 80mph wasn't easy.
On the other hand, I was able to pull a semi out of a snow drift, drive it around a lake with water up to my waist, and jump it a few dozen feet, as well as drive it on some of the most extreme terrain around. It was fun.
As for your spine, the Hummer actually has a very easy ride, mostly because of its weight... and you can also inflate/deflate the tires from inside the cabin to get any ride you like.
And yes, it is the most utterly unpractical car around... but it is fun, if you are willing to take it offroad and beat the hell out of it (which I was).
moki at 2007-11-17 11:07:35 >

# 60 Re: and you will see why 2004...
[quote]Originally posted by gar:
<strong>no... the other one. :D </strong><hr></blockquote>
I don't have any prototype Apple hardware; never have, and likely never will.
moki at 2007-11-17 11:08:31 >

# 61 Re: and you will see why 2004...
awwwwwhh Moki, you don't know nothing about nothing :( ;) <img src="graemlins/lol.gif" border="0" alt="[Laughing]" />
# 62 Re: and you will see why 2004...
again..i watched the original 1984 ad...
i dont know how they will top this...
it has to be something EARTH SHATTERING <img src="graemlins/surprised.gif" border="0" alt="[surprised]" />
cycle at 2007-11-17 11:10:36 >

# 63 Re: and you will see why 2004...
I don't think that anyone is even close. I don't think that the 20 year ad will have anything to do with computing.
The biggest home-run that Jobs has hit has been the iPod. Critical acclaim, big sales, undeniably best of class.
In 1984, Jobs took on computing and personalized it. My suspicion is that in 2004, he will take on the consumer eletronics giant by bringing in the next generation iPod.
We all know about the rumoured video capabilities of the next generation. We have heard about the deals with TIVO to support Rendezvous. I suspect that the next big Apple breakthrough product will be an iPod that can hook up to your TIVO, allowing you to carry not only music, but personal and broadcast video (d/l'ed from the TIVO) anywhere you want to go.
# 64 Re: and you will see why 2004...
[quote]Originally posted by virbean:
<strong>I don't think that anyone is even close. I don't think that the 20 year ad will have anything to do with computing.
The biggest home-run that Jobs has hit has been the iPod. Critical acclaim, big sales, undeniably best of class.
In 1984, Jobs took on computing and personalized it. My suspicion is that in 2004, he will take on the consumer eletronics giant by bringing in the next generation iPod.
We all know about the rumoured video capabilities of the next generation. We have heard about the deals with TIVO to support Rendezvous. I suspect that the next big Apple breakthrough product will be an iPod that can hook up to your TIVO, allowing you to carry not only music, but personal and broadcast video (d/l'ed from the TIVO) anywhere you want to go.</strong><hr></blockquote>
you mean a powerpod? maybe..but this wouldnt be too innovative..and the tivo thing is too complicated...we dont even have tivo in europe
organic display?
cycle at 2007-11-17 11:12:39 >

# 65 Re: and you will see why 2004...
ok, another simpsons quote
Ranier Wolfcastle drives up in his hummer...
Marge: "What kind of gas mileage does it get?"
Ranier: "1 highway, 0 city"
:D :D :D
# 66 Re: and you will see why 2004...
[quote]Originally posted by virbean:
<strong>I don't think that anyone is even close. I don't think that the 20 year ad will have anything to do with computing.
The biggest home-run that Jobs has hit has been the iPod. Critical acclaim, big sales, undeniably best of class.
In 1984, Jobs took on computing and personalized it. My suspicion is that in 2004, he will take on the consumer eletronics giant by bringing in the next generation iPod.
We all know about the rumoured video capabilities of the next generation. We have heard about the deals with TIVO to support Rendezvous. I suspect that the next big Apple breakthrough product will be an iPod that can hook up to your TIVO, allowing you to carry not only music, but personal and broadcast video (d/l'ed from the TIVO) anywhere you want to go.</strong><hr></blockquote>
Why would i want to watch a tape recorded show on a 5x7 (if) screen? I just dont see a market for it. There's the portable DVD player and I have never seen anyone with it, so they can't be selling well. If it's an iPod offspring, it better be a lot bigger then that for a 3 million dollar superbowl ad. It will be more of a stoyline then a Jeff Goldblum spinning product on silly white background.
I'd love to see a anti-PC or wondows ad of sorts. Kinda like the Hal commercial "arn't you glad you got a mac Dave" or something that says 'you're an idiot if you buy a pc with windows installed'.
KidRed at 2007-11-17 11:14:44 >

# 67 Re: and you will see why 2004...
[quote]Originally posted by cycle:
<strong>organic display?</strong><hr></blockquote>
Carrot Vision!
I have often gotten mad at my car CD player (for being crap) and wishing it wasn't crap. I have one CD that has the outside half of the disc clear and part of the design goes out into it, but my car CD player (along with any slot-loading computers) hate these. One time my car stereo ate it and refused to eject it, or even see that it was in there. I had to take the whole damn thing apart, the whole time saying "I wish Apple made a car stereo system, then I could know how to fix it, if it broke"...
Too bad that wouldn't happen, or maybe it's a good thing. I don't know how Apple would do as a Sony-style company. I'm sure they would be great at it, but I don't know how the market would take it.
# 68 Re: and you will see why 2004...
After the Macintosh, steve moved onto NexT, which apart from a relitavely loyal developer base, was dead for the most part. Mac OSX is Next re-incarnated. 10.2 is where the true revolution in GUI is, with a fully 3D accelerated desktop. We havent even been given a taste of whats possible with this technology (Quartz Extreme), 3D icons anyone ? minimizing windows that move to a dock located 'into' the desktop ? etc... ms dosent have that yet, and i think thats where Apple will present it's most innovative UI development in the next 12 months. The technology is there...now it's upto the UI ppl to make it happen imo.
Cheers.
# 69 Re: and you will see why 2004...
[quote]Originally posted by Hawkeye_a:
<strong>After the Macintosh, steve moved onto NexT, which apart from a relitavely loyal developer base, was dead for the most part. Mac OSX is Next re-incarnated. 10.2 is where the true revolution in GUI is, with a fully 3D accelerated desktop. We havent even been given a taste of whats possible with this technology (Quartz Extreme), 3D icons anyone ? minimizing windows that move to a dock located 'into' the desktop ? etc... ms dosent have that yet, and i think thats where Apple will present it's most innovative UI development in the next 12 months. The technology is there...now it's upto the UI ppl to make it happen imo.
Cheers.</strong><hr></blockquote>
That's not too hard of a concept, I don't think interface changes are related to any grand 2004 announcement. UI enhancements are most likely just going to be a 'feature' of 10.3. If there is going to be another 'insanely great' thing, it would be much more amazing than a more 3D UI. If Apple is requesting an ad with more impact than the 1984 ad, it's not for 3D icons.
# 70 Re: and you will see why 2004...
Personally, I think that a 3D UI would add as much too the User Experience as the Genie effect does: it sells Macs, but provides no actual benifit to the professional user. I am still waiting for a skin/theme without pulsing, zooming, etc.: an interface like Finalcut.
# 71 Re: and you will see why 2004...
I'm waiting for the completion of the Digital Hub. ;)
# 72 Re: and you will see why 2004...
I've been thinking: What is an area that Apple can provide an absolute breakthrough in? And I think that it is to come up with a new strategy that is as revolutionary as the Digital Hub. Maybe a "Total Home Network"? I don't know.
# 73 Re: and you will see why 2004...
[quote]Originally posted by Amorph:
<strong>He also opined that he had one more computer (read: platform) left in him.</strong><hr></blockquote>
That quote is from an infamous behind-the-scenes book about the history of Apple (the title evades me at the moment) and is ascribed to Steve Jobs. Apparently it was his main reason for wanting to go on an indefinite LOA from Apple - and the computer referred to turned out to be NeXT. Today we are seeing the amalgamation of "his" two great computers...
The initial reason for his wanting a LOA was to avoid being kicked off the board, having completely undermined development work done on the Mac family (incidentally, the Mac wasn't "his" idea at first; he was commandeered to go work there and then took over the whole thing).
History shows that SJ has mellowed and matured considerably since then... luckily...
And this next Anniversary Mac will be a very diferent beast from the first one - in all but its visionary statement of where the computer concept will be going over the next decade...
engpjp
engpjp at 2007-11-17 11:21:54 >

# 74 Re: and you will see why 2004...
TITLE:
Macintosh.
SOUND:
Seventies music montage, under.
PICTURE:
Close up of calandar: April 9, 1972
Quick montage of moon shots and history.
Fade out to..
Slow truck in to an ECU of a splendid new Mac computer.
NARRATION (over):
"Introducing the new Macintosh Omega. One computer with the power of every computer on Earth on April 9, 1972."
Fade to black.
TITLE:
Macintosh. Power.
[ 03-14-2003: Message edited by: shawk ]</p>
shawk at 2007-11-17 11:22:46 >

# 75 Re: and you will see why 2004...
Macintosh Omega? <img src="graemlins/lol.gif" border="0" alt="[Laughing]" /> And anyway, the only real computers in 1976 were the NASA mainframes. Good idea, though. :) But I like my idea better.
(Zooming and panning around the beautiful Powermac 970 casing)
(Narration) The all-new Powermac 970. With a warp speed processor brought to you by the company that kicked Kasparov's little ass in the most important chess game in history, that pitted man against machine in a sport of intellect. But the Powermac 970 works with man, not against him. (Fade out)
Try to contain your envy. :D
# 76 Re: and you will see why 2004...
[quote] I'd love to see a anti-PC or wondows ad of sorts. Kinda like the Hal commercial "arn't you glad you got a mac Dave" or something that says 'you're an idiot if you buy a pc with windows installed'.
<hr></blockquote>
Agreed.
Lemon Bon Bon
# 77 Re: and you will see why 2004...
Yeah...an Apple ad that openly insults Dell and the like. Where would a thread about Future Aoole Advertising go? <img src="confused.gif" border="0">
# 78 Re: and you will see why 2004...
[quote]Originally posted by engpjp:
<strong>That quote is from an infamous behind-the-scenes book about the history of Apple (the title evades me at the moment) and is ascribed to Steve Jobs. Apparently it was his main reason for wanting to go on an indefinite LOA from Apple</strong><hr></blockquote>
That quote was from Apple Confidential, by Owen Linzmayer. And actually, I think it was referring to him wanting to have Apple listen to him. At around the time that Spindler was Apple CEO (or maybe it was shortly after Amelio took control) he said that he had a plan to save Apple, but no one would listen to him (in retrospect, his plan was probably the "Digital Hub" idea).
Amorph's interpretation struck me as odd, since I always thought that the computer he referred to when he said "I've got one more left in me" was the iMac.
Joining in the speculation:
I agree with the other people who say that the big 2004 SuperBowl announcement is going to be the 970 + 10.3. To me, the transition to the 970 is going to be every bit as revolutionary as the original Power Macs were to the 68k generation.
Of course if the new PB's were any indication, they'll probably come out with something we would have sworn they wouldn't release (i.e. Apple PDA, stereoscopic displays + 3D GUI, etc).
Or perhaps, maybe a ressurected Cube? After all, Steve did say that they'd bring the Cube back one day...right?
# 79 Re: and you will see why 2004...
[quote]Originally posted by rampancy:
<strong>
That quote was from Apple Confidential, by Owen Linzmayer. And actually, I think it was referring to him wanting to have Apple listen to him. At around the time that Spindler was Apple CEO (or maybe it was shortly after Amelio took control) he said that he had a plan to save Apple, but no one would listen to him (in retrospect, his plan was probably the "Digital Hub" idea).
Amorph's interpretation struck me as odd, since I always thought that the computer he referred to when he said "I've got one more left in me" was the iMac. </strong><hr></blockquote>
That doesn't really make sense, though, partly because (of course) he's kept right on going after the iMac's introduction (and reintroduction) and partly because the iMac was just a restatement of the original Mac.
I've taken Steve to mean "platform" when he says "computer," because he thinks in terms of whole widgets. The AIO is an obvious consequence of that ethos. The difference between the next computer (heh) and the previous ones (Apple I, II, III, Macintosh and NeXT) is that rather than being an abrupt, incompatible changeover it'll be a transformation of the Macintosh into a new model over time, so as to preserve the legacy user base and thus give the new platform an immediate and substantial sales and software base that it wouldn't otherwise have. We've been witnessing this transformation for the last few years. It was held up first by OS 9, and then by the immaturity of OS X and (to a lesser extent) by the G4. Now, however, things will start to get interesting.
[quote]<strong>I agree with the other people who say that the big 2004 SuperBowl announcement is going to be the 970 + 10.3. To me, the transition to the 970 is going to be every bit as revolutionary as the original Power Macs were to the 68k generation. </strong><hr></blockquote>
I don't agree. The 970 and 10.3 will undoubtedly be part of the revolution, but think about the 1984 ad: It did not identify a product. It was a declaration of independence, if you will, that resonated deeply with people. If anything, Microsoft's monopoly is worse than IBM's was in 1984 — it's certainly no better — and corporate IT is not so different from the infamous "white-robed priesthood" that the personal computer was supposed to overthrow. The PC is so utterly stagnant that even MS is trying to find a way to pull its platform out of the commodity realm at least partially (tablets, XBox, etc.). The time is ripe for another ad with the same primal power that the 1984 ad carried, priming people for Apple's next radical restatement of what a personal computer can — and should — be capable of.
I'm 100% sure that it won't attack PC users. That's what the infamous "Lemmings" ad did. Granted that anyone who's had to wrestle with IT will find it incredibly funny, and granted that it rings painfully true 18 years later; but it insulted and alienated a lot of IT people, and that didn't help any. Apple is currently courting IT, so howevermuch Steve might think of them as lemmings inconviencing their users for the sake of their own job security — and howevermuch that might, in fact, be true — it's not going to air as an advertizement.
[quote]<strong>Or perhaps, maybe a ressurected Cube? After all, Steve did say that they'd bring the Cube back one day...right?</strong><hr></blockquote>
The Cube is "on ice," and the basic idea is definitely sound. Look at the success of the various mini-PCs (including notebooks) now that people are beginning to realize that, for nearly all contemporary needs, including professional needs, you don't need a big, ungainly tower anymore.
Steve tellingly called the Cube "the ultimate OS X workstation." I'm sure we'll see something very much like it, because the idea of a small, quiet, powerful and stunning workstation is deeply appealing.
But Steve thinks holistically, if you will, so if he's planning another 1984 ad it's because he's got something ready to go on all fronts. Individual products can be introduced in keynotes and Apple Events. Even the iMac didn't get a Super Bowl ad.
Amorph at 2007-11-17 11:27:59 >

# 80 Re: and you will see why 2004...
[quote] The Cube is "on ice," and the basic idea is definitely sound. Look at the success of the various mini-PCs (including notebooks) now that people are beginning to realize that, for nearly all contemporary needs, including professional needs, you don't need a big, ungainly tower anymore.
Steve tellingly called the Cube "the ultimate OS X workstation." I'm sure we'll see something very much like it, because the idea of a small, quiet, powerful and stunning workstation is deeply appealing.
But Steve thinks holistically, if you will, so if he's planning another 1984 ad it's because he's got something ready to go on all fronts. Individual products can be introduced in keynotes and Apple Events. Even the iMac didn't get a Super Bowl ad.
<hr></blockquote>
I tend to agree.
The Cube would make one hell of a gorgeous 'X' workstation. You're right. The basic idea is sound. And there is alot of space in an Apple tower... I'd happily see a bigger Cube design (for standard components etc...) mini-tower replace the current tower design. Maybe the Tower can be kept for an Apple Uber workstation line...
Recalling the Apple Ad' the first time round...it certainly had an impact on me. It's a statement of identity...intent. Once all the pieces are in place (10.3, 970, faster CPU in desktop/laptop lines..., tablet, powerpod...and 'more and more software...' and loads more retail stores...)
...then...then a 'Superbowl' anniversary of the Mac ad' might make an awful lot of sense. (Especially in light of Intel/M$'s bigger brother is watching you Palladium strategy...and, ironically, business getting fed up of M$ extortion...)
And when the economy rebounds...this time Apple are well placed and I'd say 'better placed' to take advantage of that awareness and with the retail stores...people know where to find them!
A superbowl ad' vs the Macworld Boston budget? I'd take the superbowl this time. :)
They still kind of have the structure of an 8 Billion dollar company..?
Like Amorph says, things are about to get interesting this time. Round 2 in the Apple vs M$.
I can't wait.
Lemon Bon Bon <img src="graemlins/cancer.gif" border="0" alt="[cancer]" />
[ 03-16-2003: Message edited by: Lemon Bon Bon ]</p>
# 81 Re: and you will see why 2004...
Lemon Bon Bon, as usual I agree with you.
Since most Superbowl viewers haven't seen a Mac in 20 years, never heard of Mac OS X, and have no idea what Macs do these days, a Superbowl commercial certainly doesn't need to show anything new. I hope the commercial will:
(a) Show a computer.
(b) Show Mac OS X, iPhoto, iTunes.
(c) Not be flashy or confusing, but clearly show some of what Mac OS X does and why it's better.
What would be cool would be a clear-speaking football player, say Eddie George, using a 17" iMac and running the program.
Given the commercials I see lately, the chances of all three coming true is near-zero. I expect something more like this:
Front of Apple Store. Flash! Young people smiling. Flash! Student in class gets ibook out of backpack and starts to open it. Flash! Brief glimpse of iPod on teen walking to school. Flash! Brief glimpse of iPhoto uploading photos. Flash! Teenagers greeting each other in front of convenience store, one holding a slightly visible iBook. Flash! Picture of CD tray with disk closing, then a rotating Burn Disk icon. Flash! And so on. "Apple. Your Digital Life". Fade to black.
Viewer response: Huh?
<img src="graemlins/hmmm.gif" border="0" alt="[Hmmm]" />
cubist at 2007-11-17 11:29:56 >

# 82 Re: and you will see why 2004...
yah...something like that would be great!
apple is everywhere...hiding in the shadow but with the happiest costumers
no one with a pc thinks about mac - thats it in europe at least - most of them dont even know macs exist
some get scared about investing in a mac..they wait every day - mumbling "...macs will vanish...mhrm..." - cause their local pc magazine told them...
though...some wish they had a mac
cycle at 2007-11-17 11:31:00 >

# 83 Re: and you will see why 2004...
[quote]Originally posted by Lemon Bon Bon:
<strong>
Like Amorph says, things are about to get interesting this time. Round 2 in the Apple vs M$.
</strong><hr></blockquote>
In a sense, though, I don't see things this way. Gates sees everything in terms of "competition," and "winning," and that's why MS is an oppressive monopoly that kills smaller companies with better products to avoid any challenge to its own mediocre offerings.
I see Apple replacing PowerPoint and Outlook and so forth not to compete with MS, but because a great deal of the capabilities of the available hardware and software technologies are being squandered. MS takes the same program and makes it bigger and slower for no obvious reason in order to spur hardware upgrades, because they don't have any imagination for how to exploit the capabilities of new hardware — their focus is on "winning," not on technology. This is a fundamental culture clash, which the 1984 ad underlined, and which I think any sequel will underline: Apple is trying to make the most usable machine available. MS is trying to kill everyone who opposes them and turn everything into a consistently growing revenue stream. One exploits technology; the other exploits the end user.
This is obviously idealized, because I'm working within the confines of hypothetical ad copy. ;) MS has displayed the occasional stroke of inspiration, and Apple has displayed the occasional streak of greed. But there is more than a grain of truth to the generalization. Apple is product driven; MS is profit driven. These differences have a very real impact on what the companies offer, and how they impact the world.
Amorph at 2007-11-17 11:31:58 >

# 84 Re: and you will see why 2004...
I think Simon Jary's Macworld editorial says it all for me.
Apple and M$ appear to have begun trading blows. And 'iWorks' is a signal of intent to me.
But I do agree with your 2nd paragraph. There's a fundamental difference between Apple and M$. When Apple do software...it may be flawed or have the odd bug...but hey, it's usally insanely great, gets you talking and you wondered how you ever did without it. Look at imovie, iphoto, isync, rendezvous, idvd, itunes, keynote, safari etc. And for me? It's great to see this. Apple ARE good at making software. Let's see more. Ease of use. Elegant. Works.
Looking back, you wonder how IE ever got 90% of the market :D ;) Now, Apple have Safari and Keynote. And IE and Powerpoint are already breathing hard.
The good thing is that Apple have realised they're a software company. Good. Because now they don't need to rely on M$ for software. Just so happens that Apple make great kit to put that software on! (And am I the only guy around here just as excited that Apple are promising a virtual software blitz to accompany the rumoured 970 tower?)
Apple funded M$'s rise to glory. I'll happily place an outside bet that Apple can plunder them. (Well, maybe leading the charge of Unix/Linux hoardes on... :D )
What have Apple been afraid of all these years? ;)
...and with iWorks (hello Thinksecret!), next time M$ threatens to yank the 'Office' umbilical cord, Steve can say, We don't need it. We got iWorks and it's free to all our Apple Store customers...' M$ must have made quite a few enemies over the years...I can't wait as one by one they line up with the baseball bats...
Lemon Bon Bon
:cool:
# 85 Re: and you will see why 2004...
Very well said Amorph
# 86 Re: and you will see why 2004...
[quote]Originally posted by cubist:
<strong>
What would be cool would be a clear-speaking football player, say Eddie George, using a 17" iMac and running the program.
</strong><hr></blockquote>
How it should end: He's talking to the camera and his own image appears on the screen behind him, identical to what we're seeing. The camera zooms in to the screen image and goes "through" the screen, which becomes the new "reality" with his image again behind him on a screen - a "hall of mirrors" sort of effect. Through this he is saying, "And by the way, this entire ad that you're viewing was created on THIS 17" iMac."
A very surreal, mind-bending conclusion to leave peoples' heads spinning. :cool:
TJM at 2007-11-17 11:35:00 >

# 87 Re: and you will see why 2004...
[quote]Originally posted by Lemon Bon Bon:
<strong>...and with iWorks (hello Thinksecret!), next time M$ threatens to yank the 'Office' umbilical cord, Steve can say, We don't need it. We got iWorks and it's free to all our Apple Store customers...' M$ must have made quite a few enemies over the years...I can't wait as one by one they line up with the baseball bats...</strong><hr></blockquote>
That's exactly what I've been thinking. Apple may not be gearing up to wage a war, but instead getting ready to prove to the tech world that they can survive on their own just fine. An Apple community that doesn't need to rely in any way on the MS world, but can work in sync with them just fine, would be an incredible thing. Imagine how much more credit Macs would be given if they had all their own software that before had to come from Microsoft. I think they know that much of the Mac world is ready to take the leap with an Apple alternative to the Office crutch they have seemed to lean on for a while now. I do however think that Steve would be slightly reluctant to go too far into the direction of a software company, after NeXT started to fall and tried to offer just software, but still went down. Which further strengthens the idea of a Digital Hub, "hardware prices may be too high for some people's likes, but look, we're also an amazing software company offering more than a computer, we have a hub". Over the last few years we've been seeing the parts coming together, but not really as a whole. But what I think we're seeing here, starting with the introduction of the first iMac, hitting it's next substantial landmark in 2004, is one of the best planned out comeback stories in the industry.
[ 03-16-2003: Message edited by: iBrowse ]</p>
# 88 Re: and you will see why 2004...
[quote]Originally posted by cycle:
<strong>
they will have a new name..not mac
</strong><hr></blockquote>
that would be commiting suicide. The overall brand recognition is too powerfull to drop it.
New brand develop. and installation would be way to expencive for a tiny company like apple computers.
Apple simply never would drop their most powerfull brand. Period.
[ 03-17-2003: Message edited by: Vox Barbara ]</p>