Toward the end of the review, it's noted that, save the sleeves (and case, etc.), the SE210s don't offer a great value relative to other earphones. I just want to add that I would choose Shures over any competing 'phones, even while paying more -- in my experience, they have the *best* customer service I have ever experienced (regardless of type of business). They're easy to deal with, and they bend over backwards to keep their customers happy.

I could relate a number of stories on this, but to save space (and your time), I'll just give one. A few years ago, I was happily using a pair of Shure E3c earphones. A couple years after buying them, I broke one of the buds in half because I stored them stupidly in a backpack. The warranty was a year, so I knew I was well out of that. I filled out the repair form from their website, including an explanation of how they broke (and how much I'd automatically approve in charges for the repair), and sent them back to be repaired. Within a couple weeks, I received a new (in box) set of E3s and wasn't charged a dime.
I realize that it was likely the case that it was cheaper for them to send me a new pair than it would have been to repair them, but a) they were out of warranty (so they didn't owe me anything), b) I broke them through carelessness (so, iirc, I would have owed something anyway, under the warranty), and c) I was willing to pay for the repair. Anyway, similar experiences with Shure have been reported by friends.

(No, I don't work for them. I am, though, about to go out to buy two pair of SE210s.)