I thought steve didnt like video
Hey i watched a clip from some site with old apple videos and it was when steve jobs at a convention (or what ever its called when hes on stage lol) was taking about how there were new video players and that it was going in a wrong direction for portable electronics....its very ironic what he even played a film clip where it said something like "there doing it wrong with you" yet he decides to release this, anyways i was just wondering, what changed his mind?
PS i am NOT bashing the video feature i LOVE IT and i orderd a 30g white one just tonite!
[562 byte] By [
Sweener] at [2007-11-10 21:32:04]

# 1 Re: I thought steve didnt like video
it's a novelty feature on this ipod. this is a music player that has the ability to play video. it's not supposed to be a video ipod.
the video feature makes a reason to put video content on itunes, and after a while, it will expand to higher resolutions and eventually movies.
the video ipod will come out once legal downloadable movies are marketable
# 2 Re: I thought steve didnt like video
i dont know why he said it to be honest. maybe he had a masterplan and said it to confuse us all. or maybe he really didnt imagine it being a likely progression. i think that it was possibly a short-sighted statement, the ipod has to evolve and video was always the most likely first evolution. but he knows what hes doing im sure.
# 3 Re: I thought steve didnt like video
maybe because he could not predict what consumers were going to demand.
d-bear at 2007-11-15 12:48:37 >

# 4 Re: I thought steve didnt like video
not sure, i still don't think portable video players are a killer app or anything, and i agree with jobs logic about it... i don't think there's anything wrong with adding video if you can, but i think making it the "centerpoint" of focus is kinda playing to industry expectations too much. i was personally much more interested in the 30% thickness reduction, and increase of capacity.
# 5 Re: I thought steve didnt like video
Steve also said he doesnt like flash players, now thats 2/3 of the lineup.
He will sell what the public will buy.
# 6 Re: I thought steve didnt like video
even if you asked him why he changed his mind, he wouldn't be able to hear you....all he hears is cha-chiiiiiing
# 7 Re: I thought steve didnt like video
He said that he didn't think people would want to watch video on a portable device. Their strategy is actually quite brilliant though. Essentially they are creating their own market for video.
By getting rid of the music only iPods and introducing the video iPod at the same price, people who didn't really care about video will buy the iPod and become hooked on this feature.
Essentially, it's selling people something that that they didn't know they wanted until they have it. By the time they introduce movies into the equation, we'll alll be portable video addicts.
# 8 Re: I thought steve didnt like video
They're not "getting rid of" the music only ipods yet. There will continue to be a strong market for ipod shuffles i think, and the nano, which was just introduced, won't ever make an ideal video player until the screen res increases significantly. i wouldn't mind if they added video to the nano, but watching video on such a tiny screen is unlikely to hook many people.
# 9 Re: I thought steve didnt like video
Come now. Steve likes anything he can sell.
...sT
# 10 Re: I thought steve didnt like video
I think when he said we're not ready for portable video he meant that no one was doing it properly, and the iPod would solve all that.
OllieS at 2007-11-15 12:55:42 >

# 11 Re: I thought steve didnt like video
in the rumors leading up to this week, i was getting excited to see what apple was going to come up with today. we knew there would be an update, and we knew that the new hard drives were going to be smaller and lighter, so it essentially gave Apple a lot of room to innovate. After seeing the final product, i have to say i'm very disappointed, for several reasons.
first: 2.5" is too big for just basic music info from ip3 tags and too small to watch video clips.
second: 2 hour battery life is just plain rediculous for video. the ipod is meant to be portable, if it was intended to play videos or even tv shows (as job intends with Lost/DH), then you can only theoretically watch 2 eps at a time before recharging? thats unbelievably pathetic.
third: no universal compatibility of video formats. like it or not there is a huge underground scene in which video files with all sorts of content is traded, and the de facto format is xvid.
as far as i understand it, there is a conversion required to be able to play on the ipod, which is time consuming to say the least... its not like importing album covers.
Now, one could make the argument that you're only supposed to watch legal content, as you're supposed to listen only to legal music, but in 2001, before itunes... Jobs basically rescued his company on the foundation of building a player that basically played stolen music. for him to now create a player thats excessively prohibitive in allowing such files, regardless of their legality, of being played makes it all the more disappointing, to say the least.
also, there are quite a few people, like me, who thought about storing tv shows as xvid files that i havent yet watched but am too poor to own a tivo, a good solution would have been to have an 8 hour video capable ipod that could play a few shows... this obviously isnt it
finally, I think the expectations were too high for this. As Billy Bob Thorton said in Bad Santa, "they all cant be winners, now can they?"
Jobs and Ive pulled a literal impossibility with the nano, and to top that... a month later, with some revolutionary video ipod that would have the world salivating, was a bit too much to ask, i guess.
i am willing to bet the next ipod, the 6g, will get it right.
# 12 Re: I thought steve didnt like video
Originally posted by ou8thisSN
second: 2 hour battery life is just plain rediculous for video. the ipod is meant to be portable, if it was intended to play videos or even tv shows (as job intends with Lost/DH), then you can only theoretically watch 2 eps at a time before recharging? thats unbelievably pathetic.
Unfortunately, this is most likely a limitation of current technology. Even the best laptops with low-power Centrino chipsets will only give you a few hours of useable life if you're watching DVDs or running applications that require a fair amount of CPU processing or hard drive access. Now imagine shrinking that laptop battery power capability into something as small as an iPod. Given that watching videos requires 1) hard drive access and 2) a lit backlight, battery life couldn't get any better without making the unit prohibitively large.
third: no universal compatibility of video formats. like it or not there is a huge underground scene in which video files with all sorts of content is traded, and the de facto format is xvid.
as far as i understand it, there is a conversion required to be able to play on the ipod, which is time consuming to say the least... its not like importing album covers.
Well, the new iPod DOES play MP4/M4V formatted video files, which is somewhat of a standard. At least we're not stuck with a unit that requires conversion to an iPod-only proprietary format, much like what Sony did with their early DAPs (ATRAC).
# 13 Re: I thought steve didnt like video
Simple, its hype and also to make him and Apple look good. Ever tell your boss that a task will take 4 hours even though you know it will only take you 1 hour, then gets all happy when you deliver the task early? Ever tell a client something they want is impossible, then suddenly surprise them with it, making you look good? Steve Jobs used this same concept.
# 14 Re: I thought steve didnt like video
Steve definitely lied.
# 15 Re: I thought steve didnt like video
he's in the business to make money...
I second what SimonTemplar said:
>>Steve likes anything he can sell.
tru5t at 2007-11-15 13:00:44 >

# 16 Re: I thought steve didnt like video
Steve definitely lied.
He probably wasn't when he stated that, things have changed slightly.
Two words,
PlayStation Portable (PSP)
I think Sony has stirred up the nest here with their games, films and music masterpiece. It's a lovely piece of kit.
I'm not saying it's fair to compare the two products really and they both have their pro's and cons but the PSP will tempt many people instead of an iPod and could dent Apples market share.
Interesting times ahead for consumers I think if these two companies get in a battle over digital media content for their respective machines.
Especially if Apple can get some of the major movie studios to release their films for download at say 9.99 each, compared to the 15 cost of a UMD movie for the PSP.